campaignlive.co.uk, Friday, 30 August 1996 12:00AM
Dollond and Aitchison has shortlisted four agencies for a full-service review on its pounds 5 million advertising account. The managing director, Russell Hardy, and his recently installed marketing director, Alisdair Luxmoore, will see presentations from BMP DDB, Lowe Howard-Spink, Barker and Ralston and the incumbent, Advertising Principles, in early October.
Dollond and Aitchison has shortlisted four agencies for a full-service
review on its pounds 5 million advertising account. The managing
director, Russell Hardy, and his recently installed marketing
director, Alisdair Luxmoore, will see presentations from BMP DDB, Lowe
Howard-Spink, Barker and Ralston and the incumbent, Advertising
Principles, in early October.
The Prime Minister, John Major, has ordered Conservative Party bosses to
tone down their anti-Labour campaign following the row over the M&C
Saatchi press ad showing the Labour Party leader, Tony Blair, with
‘demon eyes’. Although a new ad featuring the eyes is currently in
preparation, it is understood that the idea of superimposing the eyes on
other senior Labour figures has been dropped. The PM’s warning came as
the Advertising Standards Authority barred the Conservatives from using
the ‘demon eyes’ ad again. The ASA ruled that, although the press ad was
not offensive to readers, it did portray Blair in an offensive
M&C Saatchi has picked up the task of rebranding UK libraries as the
one-stop information shops of the future in the service’s first
advertising campaign. The agency is hoping to prepare a campaign,
targeting the middle class, before Christmas, although budgets have
still to be approved. The campaign will be backed by local authority
funds, sponsorship and National Lottery money.
The Bradford-based supermarket chain, Wm Morrison, has whittled down the
shortlist for its pounds 4 million account to two agencies: the
incumbent, BDH, and Poulter. Advertising Principles and the Brahm Agency
were both originally on a four-strong shortlist. A decision is now
expected within a week. Morrisons owns 81 supermarkets and had sales of
more than pounds 2 billion in 1995.
Bates Dorland has picked up the pounds 750,000 account for the cable and
satellite TV channel, TLC, and launches its first press campaign next
month. The channel broadcasts programmes on hobbies and leisure
activities. Dorlands picked up the work without a pitch on the back of
press and TV work for the Discovery Channel, which it won earlier this
year (Campaign, 29 March). TLC, like Discovery, is a subsidiary of
Direct Line Insurance has shortlisted Walsh Trott Chick Smith, M&C
Saatchi and Mellors Reay and Partners to pitch for its pounds 13 million
account, alongside the incumbent, TBWA. A result is expected next
Suzannah Outfin, a director of international media at Motive, has been
poached by Ammirati Puris Lintas as its media director for France.
Outfin, who has worked at Bartle Bogle Hegarty and its media dependant,
Motive, for six years, will be based in Paris.
The German publishing house, Bauer, is understood to be planning to
launch a magazine aimed at young women in the autumn. The Publishing
Consultancy, Bauer’s exclusive sales house, said it had not been told of
United News and Media announced plans this week to sell off 47
local newspapers in Wales and the South-east. The company, the UK’s
third largest regional newspaper operation, has said it wants to focus
on regional newspapers in the North of England.
The tabloid war in Scotland hotted up this week as the Scottish Sun
launched its biggest advertising campaign to date. It features 17 TV
executions supporting its 20p price-cut strategy in a bid to topple
Mirror Group’s Daily Record, which is the market leader. Mirror Group
has fought back by beefing up the Scottish version of the Mirror and
launching a series of Daily Record promotions.
Maurice Saatchi’s new-media company, Megalomedia, has acquired a 10 per
cent share in the Webmedia Group with an option to buy a further 5 to 10
per cent. The Webmedia Group includes the Website design company,
Webmedia, the content provider, Webcontent, and an Internet domain name-
registration service, Netnames. Megalomedia recently acquired shares in
the digital film and video company, Framestore (Campaign, 2 August).
This article was first published on campaignlive.co.uk
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