NEWS: HOTLINE

campaignlive.co.uk, Friday, 30 August 1996 12:00AM

Dollond and Aitchison has shortlisted four agencies for a full-service review on its pounds 5 million advertising account. The managing director, Russell Hardy, and his recently installed marketing director, Alisdair Luxmoore, will see presentations from BMP DDB, Lowe Howard-Spink, Barker and Ralston and the incumbent, Advertising Principles, in early October.

Dollond and Aitchison has shortlisted four agencies for a full-service

review on its pounds 5 million advertising account. The managing

director, Russell Hardy, and his recently installed marketing

director, Alisdair Luxmoore, will see presentations from BMP DDB, Lowe

Howard-Spink, Barker and Ralston and the incumbent, Advertising

Principles, in early October.



The Prime Minister, John Major, has ordered Conservative Party bosses to

tone down their anti-Labour campaign following the row over the M&C

Saatchi press ad showing the Labour Party leader, Tony Blair, with

‘demon eyes’. Although a new ad featuring the eyes is currently in

preparation, it is understood that the idea of superimposing the eyes on

other senior Labour figures has been dropped. The PM’s warning came as

the Advertising Standards Authority barred the Conservatives from using

the ‘demon eyes’ ad again. The ASA ruled that, although the press ad was

not offensive to readers, it did portray Blair in an offensive

way.



M&C Saatchi has picked up the task of rebranding UK libraries as the

one-stop information shops of the future in the service’s first

advertising campaign. The agency is hoping to prepare a campaign,

targeting the middle class, before Christmas, although budgets have

still to be approved. The campaign will be backed by local authority

funds, sponsorship and National Lottery money.



The Bradford-based supermarket chain, Wm Morrison, has whittled down the

shortlist for its pounds 4 million account to two agencies: the

incumbent, BDH, and Poulter. Advertising Principles and the Brahm Agency

were both originally on a four-strong shortlist. A decision is now

expected within a week. Morrisons owns 81 supermarkets and had sales of

more than pounds 2 billion in 1995.


Bates Dorland has picked up the pounds 750,000 account for the cable and

satellite TV channel, TLC, and launches its first press campaign next

month. The channel broadcasts programmes on hobbies and leisure

activities. Dorlands picked up the work without a pitch on the back of

press and TV work for the Discovery Channel, which it won earlier this

year (Campaign, 29 March). TLC, like Discovery, is a subsidiary of

Flextech Television.



Direct Line Insurance has shortlisted Walsh Trott Chick Smith, M&C

Saatchi and Mellors Reay and Partners to pitch for its pounds 13 million

account, alongside the incumbent, TBWA. A result is expected next

month.



Suzannah Outfin, a director of international media at Motive, has been

poached by Ammirati Puris Lintas as its media director for France.

Outfin, who has worked at Bartle Bogle Hegarty and its media dependant,

Motive, for six years, will be based in Paris.



The German publishing house, Bauer, is understood to be planning to

launch a magazine aimed at young women in the autumn. The Publishing

Consultancy, Bauer’s exclusive sales house, said it had not been told of

any plans.



United News and Media announced plans this week to sell off 47

local newspapers in Wales and the South-east. The company, the UK’s

third largest regional newspaper operation, has said it wants to focus

on regional newspapers in the North of England.



The tabloid war in Scotland hotted up this week as the Scottish Sun

launched its biggest advertising campaign to date. It features 17 TV

executions supporting its 20p price-cut strategy in a bid to topple

Mirror Group’s Daily Record, which is the market leader. Mirror Group

has fought back by beefing up the Scottish version of the Mirror and

launching a series of Daily Record promotions.



Maurice Saatchi’s new-media company, Megalomedia, has acquired a 10 per

cent share in the Webmedia Group with an option to buy a further 5 to 10

per cent. The Webmedia Group includes the Website design company,

Webmedia, the content provider, Webcontent, and an Internet domain name-

registration service, Netnames. Megalomedia recently acquired shares in

the digital film and video company, Framestore (Campaign, 2 August).



This article was first published on campaignlive.co.uk

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