campaignlive.co.uk, Friday, 30 August 1996 12:00AM
BSkyB has announced a 66 per cent increase in pre-tax profits to pounds
257 million for the year to 30 June. Turnover for the satellite TV
company exceeded pounds 1 billion on the back of a 30 per cent rise in
revenue and a 900,000 increase in subscribers to five-and-a-half
European Business News has signed-up Carlsberg to sponsor its Sports
Update programme. The deal involves rebranding the show as the Carlsberg
Sports Update. The programme is broadcast 15 times a week, and the deal
will run until the end of the year. The sponsorship credits have been
produced in-house by EBN.
Crosse and Blackwell is to sponsor a new ITV show, Quisine. The deal was
worked out between Carlton UK Sales and Crosse and Blackwell’s media
buyer, Universal McCann. Quisine is an afternoon food and cookery quiz
programme that will run from Monday to Friday for seven weeks from 2
Rupert Murdoch’s News Corporation has announced a 4 per cent fall in
profits after tax for the year to 30 June. In the UK, newspaper
operating profits rose 9 per cent as increased cover-prices for the Sun
and the Times combined with gains in ad volumes across all titles to
help to offset higher newsprint costs. Total ad revenue for the group
was up 7 per cent, with the Times recording a 20 per cent rise.
The media independent, Total Media, has picked up the media planning and
buying account for the UK launch of GT Interactive Software’s PC game,
Quake. The campaign is expected to be worth more than pounds 500,000 and
include posters, the specialist and style press and radio work. It is
the first time that GTI has appointed a media company in the UK.
The first conference on broadcast sponsorship will take place in
October. Marcus Bicknell, the managing director of BBC Worldwide,
Richard Bunn, the controller of sport for the European Broadcasting
Union, and Roger Broad, sponsorship director of BT, will be among the
speakers at the first International Sponsorship Convention.
VNU Business Publications has set up VNU Newswire, an internal
information technology news service to provide up-to-the-minute
information for its publications and Websites. The operation will
comprise six staff - four in London and two in the US. It will expand in
the coming months to bring in journalists from the company’s European
publications to broaden and strengthen the service.
High Life, British Airways’ monthly in-flight magazine, has been
redesigned. The aim is to make the title bolder, with a stylish
contemporary feel and a strong focus on people. The new-look magazine
will make its debut next month through BA’s extended fleet. The changes
coincide with the appointment of Mark Jones, executive features editor
of the Evening Standard, as managing editor. High Life is edited by Bill
Davies and published by Premier Magazines - one of the UK’s leading
BMRB International’s TGI is launching a radio survey called Wavelength
that will allow the medium to be directly compared with other media.
Wavelength is a syndicated study that has been designed to complement
existing Rajar data for the first time. It will provide information, not
only on local radio, but also on national and regional press and TV.
Virgin Radio has signed up Walkers Doritos Dipping Chips as the first
advertiser to use its Virgin Advertiser Line service, which is available
as part of the Virgin Radio Orange Directory. The directory uses the
latest technology from Orange and allows listeners to call one number
for a range of services, including giving responses to advertisers’
This article was first published on campaignlive.co.uk