REVIEW: Marketing and advertising news in the week’s press

By JOHN TYLEE, campaignlive.co.uk, Friday, 30 October 1998 12:00AM

The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations. - Campaignlive

The BBC has appointed a consortium made up of three WPP companies,

the Post Office subsidiary, SSL, and Bull Information Systems to collect

the television licence fee from next year. Known as Envision, the

consortium has been appointed on a seven-year contract which will

include a direct marketing and PR brief to be carried out by the WPP

companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations. -

Campaignlive



TBWA GGT Simons Palmer’s creative director, Trevor Beattie, has launched

an advertising offensive on behalf of Sir Cliff Richard, hitting out at

the Virgin Radio DJ, Chris Evans. A one-page ad, running in this week’s

Music Week, lists great world events that have happened during Sir

Cliff’s 40-year career, such as Elvis Presley being drafted into the US

army in 1958 and Nelson Mandela’s release from prison in 1990. The 1998

entry reads: ’Small ginger DJ refuses to play new Cliff single.’ - Mail

on Sunday



The Independent has slashed its cover price in the North and Midlands in

a bid to attract new readers. The paper, traditionally a fervent

opponent of predatory pricing, has cut its price from 45p to 30p to

coincide with a branding campaign that broke at the end of last week. -

Marketing Week



Unilever has sold its Harmony haircare brand to a start-up vehicle,

backed by venture capitalists, for less than pounds 25 million. EVMI,

which is backed by Alchemy Partners and the Jatania family, is looking

to develop a broad portfolio of brands in the personal care market. -

Sunday Telegraph



The Monopolies and Mergers Commission may investigate BSkyB’s pounds 623

million bid for Manchester United Football Club following confidential

advice given to Peter Mandelson, secretary of state for trade and

industry, by the Office of Fair Trading. Insiders believe the OFT has

advised Mandelson to refer the bid to the MMC following the political

and public opposition to the deal. - Financial Times



Dyson vacuum cleaners is reviewing its pan-European media buying

account, which is currently handled by Concord. The company spends

pounds 5 million in the UK but is looking to expand into Europe with a

coherent media strategy. It is understood to have approached a number of

media companies. - General release



United Biscuits is launching a low-fat rival to Procter & Gamble’s

Pringles crisps brand in an attempt to further extend its Go Ahead range

into the snacks market. The new Go Ahead crisps are scheduled to appear

in shops in January, supported by TV ads through Leo Burnett. -

Marketing



Barclaycard has launched a pre-Christmas advertising campaign with a

shopping promotion that will be publicised in a 30-second TV spot and

press executions through BMP DDB. In the ad, shoppers are seen carrying

high stacks of gift-wrapped packages in a shopping centre. The work

retains the endline, ’Don’t put it off, put it on.’ - General

release



MasterCard has signed a three-year deal to sponsor the Brit Awards,

replacing Britannia Music Club. MasterCard is known for its sports

sponsorship, having sponsored the past three World Cups, the UEFA

Champions League and the past three European Championships. -

Marketing



The beleaguered England and Middlesbrough footballer, Paul Gascoigne,

has had his pounds 2.5 million sponsorship deal with Adidas terminated

after being spotted wearing boots made by the rival sports goods

manufacturer, Puma. - Marketing



Procter & Gamble is to develop a series of websites targeting groups of

consumers, from teenagers to pensioners, in what is believed to be the

first example of its stated intention to shift marketing spend from

traditional mass media to digital. Euro RSCG Wnek Gosper has been

appointed to develop the first initiative, a website aimed at European

teenagers. - Marketing.



This article was first published on campaignlive.co.uk

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