MEDIA CHOICE

By PHIL CRESSWELL, International broadcast, campaignlive.co.uk, Friday, 30 October 1998 12:00AM

Phil Cresswell, the international broadcast director of MediaCom, chooses the Foster’s ad which ran in the premiere of Casino on Channel 4: ’I couldn’t help but be impressed by the thought behind this media placement. The spot was in the first centre break of the film and was last in the break to maximise the obvious link between the film and the Mafia family in the ad. Congratulations to the buyer.’ Media planning and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.

Phil Cresswell, the international broadcast director of MediaCom,

chooses the Foster’s ad which ran in the premiere of Casino on Channel

4: ’I couldn’t help but be impressed by the thought behind this media

placement. The spot was in the first centre break of the film and was

last in the break to maximise the obvious link between the film and the

Mafia family in the ad. Congratulations to the buyer.’ Media planning

and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.



This article was first published on campaignlive.co.uk

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