REVIEW: Marketing and advertising news in the week’s press

By ANNE-MARIE CRAWFORD, campaignlive.co.uk, Friday, 31 January 1997 12:00AM

Gateway 2000 has cut the shortlist for its dollars 70 million global account down to three shops, it was announced this week. The three agencies still in the pitch have been named as TBWA Chiat Day, J. Walter Thompson and DMB&B. Advertising Age

Gateway 2000 has cut the shortlist for its dollars 70 million

global account down to three shops, it was announced this week. The

three agencies still in the pitch have been named as TBWA Chiat Day, J.

Walter Thompson and DMB&B. Advertising Age



Ogilvy and Mather has won the western European account for the Elida

Faberge body spray, Impulse, from Ammirati Puris Lintas. O&M will run

the pounds 12.5 million account in 13 countries, but APL will continue

to handle advertising in 20 countries across Asia, Australasia, Africa,

the US and Eastern Europe. General release



Omnicom is reportedly looking to acquire the Marketing Store, the sales

promotion agency. The communications group, whose TBWA network bought

Simons Palmer Clemmow Johnson last week, is said to be looking for a

sales promotion outfit it can take into Europe. Marketing



Anheuser-Busch is to launch a jeans and clothing range under its

Budweiser brand, as a rival to Levi’s. The range, which will be unveiled

next month at the 40 Degrees design show in London, is aimed at the core

Budweiser market of 18- to 24-year-old men. Marketing Week



PepsiCo is said to be considering relaunching its Diet Pepsi brand as

Pepsi Light. The drink is already called Pepsi Light in Italy, France

and Germany. A final decision has still to be made but the move would

help PepsiCo guard against negative associations with the word ’diet’.

Marketing



Lesley Angus has been appointed as the marketing director of Virgin’s

new clothing division. Angus, who moves from the Walt Disney Company

where she was European marketing director for the Disney Store, will be

responsible for the launch campaign of the Virgin range of jeans and

leisurewear.



The company has already viewed credentials from a number of agencies.

General release



Hasbro has withdrawn the pounds 5.5 million advertising budget behind

Sindy, its flagship brand. The 35-year-old doll will be turned into a

’free on board’ product, which means retailers will now simply order it

direct from manufacturers in Hong Kong. Hasbro denies this will kill off

Sindy, but industry experts say that her market share is too far behind

her main rival, Barbie, to make her a viable competitor. Marketing

Week



Mediapolis has won a combined pounds 8 million of media buying from the

US Nasdaq stock market and the Spanish Tourist Board. Nasdaq, which

specialises in technology stocks, is planning a pounds 6.3 million TV

campaign to persuade people in the UK to invest in its listed stocks.

Mediapolis also picked up pounds 12 million of global media buying for

the Spanish Tourist Board, which is worth pounds 1.5 million in the UK.

General release



The People newspaper has teamed up with Cadbury’s and Coronation Street

to offer readers the chance to air a Valentine’s message on national

TV.



Interested readers rang a 0891 number on Sunday to enter a draw - and

the winner’s message will appear in the opening sequences of Coronation

Street on 14 February. People



The Government is planning a public information film about sectarianism

in Ireland, which draws parallels between the violence in the North and

the persecution of Jews in Nazi Germany. The film, part of a series due

to be screened later this year and still to be made, may use archive

footage of violence against Jews in Germany during World War II intercut

with current news pictures of violence in the streets of Ulster.



The films were devised by staff in the Northern Ireland Office and

McCann-Erickson in Belfast. Daily Telegraph



This article was first published on campaignlive.co.uk

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