NEWS: Trebor roster shops set for ads windfall after Cadbury move
campaignlive.co.uk, Friday, 31 May 1996 12:00AM
Trebor Bassett’s roster agencies, Leagas Shafron Davis and WCRS, could be in line for an extra slice of the confectioner’s advertising business following the acquisition by its parent, Cadbury Schweppes, of the sweets company, Craven Keiller.
Trebor Bassett’s roster agencies, Leagas Shafron Davis and WCRS, could
be in line for an extra slice of the confectioner’s advertising business
following the acquisition by its parent, Cadbury Schweppes, of the
sweets company, Craven Keiller.
The Office of Fair Trading this week cleared Cadbury’s bid for Portfolio
Foods, which trades as Craven Keiller and owns the popcorn brand,
Butterkist, along with Keiller, Barker and Dobson, and Craven.
Although the Craven Keiller brands have received virtually no
advertising support in the past, Trebor Bassett is known for providing
above-the-line support for all its brands.
Butterkist is the most likely brand to receive advertising support. It
is the leading brand in the pounds 33 million popcorn market and was
relaunched in February last year to help boost sales outside cinemas.
However, the brand is still best known for its cinema ads.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Junior Product Owner / Business Analyst - Mobile Digital Gurus £35000 - £40000 per annum + benefits, package etc, London
- Digital PM with CMS build exp Digital Gurus £40000 - £45000 per annum, London
- Marketing Executive Adam Recruitment £17000 - £22000 Per Annum DOE, Wilmslow
- Marketing Manager Blue Skies Marketing Recruitment £36000 - £40000 per annum, Warwick
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity