NEWS: Punjana tea brand hunts shop to lead mainland ad push

campaignlive.co.uk, Friday, 31 May 1996 12:00AM

Punjana, Northern Ireland’s top tea brand, is trawling London for an agency, with plans for an advertising push into the mainland tea market. The tea brand is already a big seller in Scotland, where it has run TV campaigns through Hay Smith Advertising.

Punjana, Northern Ireland’s top tea brand, is trawling London for an agency, with plans for an advertising push into the mainland tea market.

The tea brand is already a big seller in Scotland, where it has run TV

campaigns through Hay Smith Advertising.



The marketing director of Punjana, Lindsay Skinner, confirmed that the

company was in the middle of searching for an agency.



Punjana, which has a history of investing in promotions, is a household

name in Northern Ireland, where it has used TV advertising since

commercial television began.



The family-owned outfit is based in Belfast, and is currently run by two

cousins - Ross and David Thompson.



The brand is available in major supermarkets across the United Kingdom,

but until now has received no above-the-line advertising support outside

its core markets.



Punjana, positioned as a mass-market brand, will compete against tea

giants such as Tetley and PG Tips.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs