CAMPAIGNLIVE UPDATE

By JOHN TYLEE, campaignlive.co.uk, Friday, 31 July 1998 12:00AM

CampaignLive continues to break the news every week. Here are just some of the stories subscribers would have seen first over the past few days:

CampaignLive continues to break the news every week. Here are just

some of the stories subscribers would have seen first over the past few

days:



- Tuesday 18.38 The Observer gets new editor



- Tuesday 13.25 BT appoints Zenith to pounds 37 million press buying

account



- Monday 13.27 Shake-up of media buying across the Government saves

pounds 23.7 million



- Friday 12.57 Ogilvy &Mather retains pounds 18 million Kimberly-Clark

hygiene business



PEOPLE’S JURY



It was a close call in our Favourite Ad poll this week. The results

were:



1. Lynx male body spray (BBH) 31%



2. RAF (JWT) 29%



3. P&O Stena (JWT) 27%



4. Chrysler Neon (DF Bozell) 10%



5. Nik Naks (BBH) 4%



The first question in Swingometer this week focused on the new ITV

comedy series, Babes in the Wood, the cast of which refused to allow the

show to be sponsored by the Lil-lets tampon brand. Asked if Lil-lets

would have made a good sponsor, 60 per cent said yes.



Our second question concerned the World Cup and asked if the World Cup

should be free for all to watch. Yes votes came from 71 per cent of

respondents.



Following the Government’s rejection of calls by agencies to create a

single regulator to control British TV and ensure a level playing field

between the BBC and ITV, we asked if it was right to do so, to which 60

per cent voted no.



Subscriptions: 0181-845 8545 www.campaignlive.com.



This article was first published on campaignlive.co.uk

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