BDH scoops pounds 4.5m Infogrames task in pitch against three
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 31 July 1998 12:00AM
Infogrames UK, maker of the best-selling computer games, V-Rally and Heart of Darkness, has consolidated its advertising into one agency, the Manchester-based BDH Communications.
Infogrames UK, maker of the best-selling computer games, V-Rally
and Heart of Darkness, has consolidated its advertising into one agency,
the Manchester-based BDH Communications.
BDH scooped the pounds 4.5 million account following a pitch against
Advertising Principles, the Source and Propaganda. Media buying remains
with the incumbent, CIA Media Solutions in Manchester.
The four competing agencies have previously worked on a project basis
with the UK arm of the Lyon-based group, which is one of Europe’s
leading software publishers. Infogrames merged with the Manchester-based
Ocean Software last year.
Wayne Silver, the head of marketing at Infogrames, said: ’We wanted a
full-service agency with whom we could develop a long-term
Nick Brookes, BDH board director in charge of the new account, added:
’It’s a good win for us, not only because of its size. Both companies go
This article was first published on campaignlive.co.uk
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