Top oil companies join forces to build better public image

By EMMA HALL, campaignlive.co.uk, Friday, 31 October 1997 12:00AM

Shell, BP and a host of other North Sea oil and gas producers are considering joining forces to run an advertising campaign to lift their battered public image.

Shell, BP and a host of other North Sea oil and gas producers are

considering joining forces to run an advertising campaign to lift their

battered public image.



Top officials from the UK Offshore Operators Association (UKOOA), whose

members comprise most offshore producers, including Texaco and Esso, are

understood to be talking to Delaney Fletcher Bozell and Saatchi &

Saatchi.



Briefings are being conducted as part of an overall image audit being

undertaken by the public relations company, Charles Barker.



Offshore producers face increasing dangers in their quest for oil and

gas, as dwindling reserves force them into deeper waters. The industry

is concerned the public seldom takes this into account, associating

North Sea oil rigs more with pollution than with the major contribution

they make to the UK economy.



Both BP and Shell have run their own image campaigns, but it is believed

they are now eager to share the cost with their industry cohorts.



This article was first published on campaignlive.co.uk

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