Top oil companies join forces to build better public image
By EMMA HALL, campaignlive.co.uk, Friday, 31 October 1997 12:00AM
Shell, BP and a host of other North Sea oil and gas producers are considering joining forces to run an advertising campaign to lift their battered public image.
Shell, BP and a host of other North Sea oil and gas producers are
considering joining forces to run an advertising campaign to lift their
battered public image.
Top officials from the UK Offshore Operators Association (UKOOA), whose
members comprise most offshore producers, including Texaco and Esso, are
understood to be talking to Delaney Fletcher Bozell and Saatchi &
Briefings are being conducted as part of an overall image audit being
undertaken by the public relations company, Charles Barker.
Offshore producers face increasing dangers in their quest for oil and
gas, as dwindling reserves force them into deeper waters. The industry
is concerned the public seldom takes this into account, associating
North Sea oil rigs more with pollution than with the major contribution
they make to the UK economy.
Both BP and Shell have run their own image campaigns, but it is believed
they are now eager to share the cost with their industry cohorts.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Mid Weight Graphic Designer - Consumer agency JEFFERSON £28-35k plus benefits, SE Surrey
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency