By STEFANO HATFIELD, campaignlive.co.uk, Friday, 31 October 1997 12:00AM
Christine Walker, the founder of Walker Media, is expected to reach
agreement with her former employer, Zenith, this week over the contested
restrictive covenants in her contract. Walker is thought to be keen to
avoid a prolonged court battle while she attempts to get her new company
off the ground. Meanwhile, her name has been linked with a number of
major media accounts and some of the top names in the business. She
denies having any clients or staff to date (Interview, p4).
John Brown, managing director and founder of John Brown
Publishing, is handing over his managerial duties to Andrew Hirsch,
managing director of the company’s contract publishing business. Hirsch
becomes chief executive of both the contract and consumer divisions.
Brown, who becomes chairman of the two groups, plans to concentrate on
developing the company’s TV interests and international publishing
Tom Hudson, the former creative director of BST-BDDP, has not moved over
to the merged BDDP GGT agency. Hudson would not comment on his
departure, but a spokesman for the agency said ’he left by his own
Jean-Marie Dru, the chairman and co-founder of the BDDP group, is to be
the next president of the jury for the Cannes International Advertising
Festival. He last served on the Cannes jury in 1983.
Euro RSCG’s plans to link up with a global network have led to
speculation that Leo Burnett and Grey are the lead contenders, although
Bozell and Bates are also being mooted as possible partners. The Euro
RSCG network is not cash-rich, and a deal is likely to involve a share
swap rather than a merger or acquisition.
Sainsbury’s has confirmed the appointment of Grey Brand Futures to a
’piece of qualitative research on the perception of its brand’. A
spokesman said Grey will canvass both staff and customers about brand
image, while the design company, 20-20, will conduct a brand audit on
Sainsbury’s stores and packaging.
Kimberly-Clark is reviewing its global feminine hygiene business,
currently handled by Ogilvy & Mather. The review will cover its Kotex
sanpro brands - which spent about pounds 1.2 million in the UK in the
past 12 months - but does not include the client’s Huggies nappies
Scottish Hydro is set to conduct credentials meetings with a number of
London agencies. The Perth-based utility aims to be in the vanguard of
national electricity marketing once the power market is deregulated next
year, and is understood to have earmarked pounds 2 million to help its
However, a spokesman claimed the advertising search was for a ’small
Sunbeam, the US-based electric appliance manufacturer, has appointed
Ogilvy & Mather to handle its pan-European advertising. O&M, which won
the business without a pitch, already handles the brand in the
Sunbeam in the UK was previously handled by Buckfield Lord & Co.
Ammirati Puris Lintas has snatched the full-service advertising for the
fountain pen brand, Montblanc, from the incumbent, BBDO, after a
three-way pitch. The business, which is estimated at dollars 25 million,
will be led from APL Hamburg. The agency network has also won the
worldwide advertising for Iridium, an international consortium of
telecommunications and industrial companies, which plans to launch a
global wireless telecommunications network in 1998.
Jeffrey Archer is to star in the latest BT ad and will donate his fee to
charity. The commercial, through Abbott Mead Vickers BBDO, shows the
novelist making a phone call to a Hollywood producer. It breaks next
UKTV, the BBC/Flextech joint venture, is to launch a Preview channel on
satellite to promote its three new cable channels, UK Arena, UK
Horizons, UK Style. UKTV Preview will simulcast blocks of programming
from the new channels each morning from 7am.
This article was first published on campaignlive.co.uk