Express clinches sports deals

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 05 June 2000 12:00AM

Express Newspapers’ business development unit has secured two cross-media sports sponsorship deals worth in excess of pounds 300,000.

Express Newspapers’ business development unit has secured two

cross-media sports sponsorship deals worth in excess of pounds

300,000.



Britvic Soft Drinks has agreed to renew its sponsorship of the Daily

Express Wimbledon tennis coverage.



The deal was negotiated by Tracey Keenan, Express strategic planner, and

Iain Sheldon, account director at sponsorship consultancy SBI.



The promotion highlights the long standing association between Britvic’s

Robinsons brand and the tournament. A sponsored 12-page tennis and

lifestyle supplement will appear in the Saturday magazine on 24 June. An

eight-page Wimbledon preview will feature in the Daily Express on 26

June.



Robinsons will have an ongoing presence on the paper’s sports pages

during the Wimbledon fortnight. The brand will also sponsor the tennis

coverage on Sportive.co.uk and Express.co.uk.



A competition for three pairs of Robinsons hospitality invitations to

the tournament will feature in the supplements and the websites.



The sponsorship will extend to the All England Tennis Club, where

spectators will be able to sample Robinsons High Juice drink and will be

given complimentary copies of the Daily Express.



’We are targeting a predominantly female audience of mums and housewives

who love Wimbledon and the Express provides a great fit,’ said

Sheldon.



In another deal, the bookmaker Victor Chandler is to sponsor the Daily

Star’s Euro 2000 football coverage. This includes a 28-page branded

supplement on 5 June, two 12-page follow-up supplements and the paper’s

lead football story on each day of the three-week tournament.



The deal was negotiated by Keenan and MediaCom Direct’s Antony Newfield.


This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs