New WAP technology puts Loot database on mobile phones

By MARK TUNGATE, campaignlive.co.uk, Monday, 06 March 2000 12:00AM

Loot has placed its database of car, property and accommodation classified ads onto mobile phones.

Loot has placed its database of car, property and accommodation

classified ads onto mobile phones.



The company is one of the first publishers to take advantage of the new

wireless application protocol (WAP) technology by making its Loot.com

service available to WAP-enabled mobile phone users.



Customers who have WAP equipped handsets can now access a database of

hundreds of cars and homes via Genie Internet, Orange or Fonedata.



Loot managing director Graham Tolhurst said: ’You see a lot of wonderful

press releases about what people are going to do with WAP, but nobody is

actually doing it. We’ve been on the net since 1992 and now we’ve been

able to launch a WAP service before anyone else.’



The service includes the entire Loot listings of cars, property and

rented accommodation. Users who are searching for accommodation can

register their interest in particular areas and receive regular

updates.



’When you’re searching for somewhere to live, time is of the essence,’

Tolhurst pointed out. ’With this system you get to see the latest ads on

the database, press a button and have the landlord on your phone in

seconds.’



Tolhurst added that Loot intended to make WAP a key part of its

business.



’The potential for anyone working in the classified advertising field is

enormous. What we can do now is like comparing a 70s Binatone computer

game to PlayStation.’



He said that Loot.com had been able to get its WAP service up and

running quickly because the technical team had already been

experimenting with a similar platform.



This article was first published on campaignlive.co.uk

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