By MARK TUNGATE, campaignlive.co.uk, Monday, 06 December 1999 12:00AM
United News & Media-owned publisher Miller Freeman has launched a
corporate website designed to pull in advertisers as well as promote job
vacancies within the company.
The publisher said the site, www.millerfreeman.co.uk, had been created
’for anyone wanting to find out more about Miller Freeman and its
For potential advertisers, the site includes a guide to ’how business
media can help you sell’. They can access a product directory that lists
all the company’s magazines, exhibitions, websites and newsletters,
together with details of target audiences, publication profiles and the
dates of key events.
The site is searchable under market sector, product type, key word or
title. It also has links to all of Miller Freeman’s websites, including
the recently-launched travel site uTravel and United News & Media sites
such as Megastar and Exchange & Mart.
It also has a section for people who want to work in business media,
with career advice and a database of vacancies, including sales
Andy Sandford, head of communications at Miller Freeman, commented: ’We
wanted to make the site as useful as possible, so we set out to
anticipate the many different reasons people would be looking us up on
the net, and to answer those interests and needs.’
Miller Freeman has been leveraging the offline clout of United News &
Media to boost its online interests. It put pounds 2 million behind the
launch of uTravel, which went live in November, promoting the site
through UN&M’s TV interests as well as The Express, Daily Star and
Another site, Dotmusic, claims to be the market leader in the online
music sector, with 300,000 users a month. In September, it appointed
Evans Hunt Scott as part of a pounds 4 million marketing campaign.
The publisher has also been exploring the potential of new-media-related
magazines. Last month it launched an entertainment and technology title,
Content Creation Europe, covering DVD, games and web content.
This article was first published on campaignlive.co.uk