Emap On Air pours pounds 1m into facelift for The Box

By RACHEL MINTER, campaignlive.co.uk, Monday, 06 December 1999 12:00AM

Emap On Air has pumped an additional pounds 1 million into the marketing of its television channel The Box.

Emap On Air has pumped an additional pounds 1 million into the

marketing of its television channel The Box.



As part of the investment plans for the 24-hour music video channel, the

company has launched a website to complement the youth channel’s new

look.



As well as logging on to the internet, viewers of The Box will be able

to select a video or interview their favourite artist. There will also

be advertising opportunities on the new website.



According to Nick Downs, head of sales of The Box, the new look is

’quicker, brighter and sharper, with three-dimensional logos and colours

that will take the brand into the new year.



’The Box provides an ideal window for advertisers and we want to

position it as a non-platform-specific brand, focused on new music and

interaction.’



The company also plans to launch The Box on palm pilots and mobile

phones using the latest technology.



Dave King, sales director at Emap On Air said: ’Emap On Air will evolve

quickly and draw on its ability to offer potential customers

opportunities across all three of our brands.’



Carlton Digital will retain responsibility for sales on The Box, while

Emap On Air will oversee sponsorship opportunities for creative

promotions.



One of The Box’s main advertisers, Nestle, has extended its

contract.



The deal will continue on- and off-air from next April, when

three-and-a-half million Drifter bars will carry The Box logo.



In addition to Nestle, The Box’s biggest advertisers are the Central

Office of Information and Sony Records.



The channel is carried on cable and satellite and has a growing audience

of two-and-a-quarter million 15- to 24-year-olds.



This article was first published on campaignlive.co.uk

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