Auto Express gears up to unveil Car of Year in radio drive

By JEREMY LEE, campaignlive.co.uk, Monday, 10 July 2000 12:00AM

Auto Express is to reveal its Car of the Year simultaneously on national radio and in the magazine on 19 July.

Auto Express is to reveal its Car of the Year simultaneously on

national radio and in the magazine on 19 July.



The announcement will be made live on TalkSport’s Breakfast with

Brazil.



The radio station will also run a series of news features focusing on

the magazine’s car awards, which are divided into 18 model categories,

from budget to executive.



The Auto Express Car of the Year award is coveted within the automotive

industry and is used extensively in the winning marque’s future

advertising.



Last year’s winner was the Ford Focus.



A campaign to promote the New Car Honours special issue will be carried

on TalkSport and Virgin Radio over the first four days of publication.

The ad push was bought and planned by Booth Lockett Makin, with creative

by River Advertising.



The bumper 116-page issue will carry 40 pages of advertising. Publisher

Phil Parker claimed Auto Express’s year-to-date advertising revenue was

up 20 per cent on the previous year.



Auto Express, a Dennis title, is the leading motoring weekly with an ABC

for the last half of last year of 94,475. It competes with Haymarket

Magazines’ Autocar, which recorded an ABC of 73,783.



Both titles are expected to see a decline in their ABCs for the first

half of this year due to the depression in the new car market.



This has been caused by ’rip-off Britain’ campaigns fuelling car buyers’

expectations of lower prices for new cars in the near future.



Autocar publisher Patrick Fuller is expecting a better second half of

the year.



’There were no high-profile launches in the first half but the next six

months will see the launch of a new Mondeo, Mini and Aston Martin,’ he

commented.



This article was first published on campaignlive.co.uk

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