Miller Freeman rebrands and seeks 50 staff for net division

By JEREMY LEE, campaignlive.co.uk, Monday, 12 June 2000 12:00AM

Miller Freeman is recruiting 50 sales people for eBusinessMedia, a new-media division born out of a major company restructure last week.

Miller Freeman is recruiting 50 sales people for eBusinessMedia, a

new-media division born out of a major company restructure last

week.



The business publisher has announced it is planning to separate its

magazine and internet businesses.



eBusinessMedia, the e-commerce division, will receive an investment of

up to pounds 120 million.



The magazine interests will be rebranded United Business Media - the

Miller Freeman name will no longer be used in the UK.



Graham Elton, the newly appointed CEO of eBusinessMedia and marketing

director for both arms of the company, said he is looking for ten sales

directors - one to head each of eBusinessMedia’s market sectors .



These sectors are: agriculture, healthcare, food and pharmaceutical

ingredients, print/packaging, interiors, building and construction,

music and entertainment, fire/health and safety/security, entertainment

technology and travel/venues.



Seven of the sectors will be handled from London, two from the US and

one from Amsterdam.



eBusinessMedia will house the company’s portfolio of e-commerce

websites, which includes uTravel.co.uk, Dotmusic and FarmGate.co.uk.



Elton said he was in the process of recruiting an overall commercial

director for eBusinessMedia and wants to fill all 50 sales vacancies by

the end of next year. This is part of a recruitment drive to install 100

new staff at eBusinessMedia, working across all functions.



United Business Media will act as the umbrella organisation for all

Miller Freeman’s publishing interests. These include The Engineer,

Property Week and The Travel Trade Gazette.



Elton said eBusinessMedia was aiming is to become Europe’s number one

developer of business-to-business e-commerce. He added that it would

also be seeking to exploit WAP and digital TV as delivery platforms.



The Miller Freeman name was dropped by United News and Media because it

has sold many of the US interests from where the name originates.



Although United already has its own media division called Xilerate,

eBusinessMedia will operate as a separate entity.



This article was first published on campaignlive.co.uk

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