NEWS BRIEFS

By MARK TUNGATE, campaignlive.co.uk, Monday, 13 December 1999 12:00AM

Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several agencies on a project-by-project basis. The centralisation will embrace all of NatMags’ titles as well as its events and brand extensions.

Initiative Media has bagged the centralised media planning and

buying account for the National Magazine Company (Media Business, 22

November). Initiative saw off competition from Mediapolis and Universal

McCann to take the estimated pounds 4 million task, which had previously

been handled by several agencies on a project-by-project basis. The

centralisation will embrace all of NatMags’ titles as well as its events

and brand extensions.





Cosmetics giant Coty has awarded its French, German and US business to BMP

OMD. The media buying agency already handles Coty’s UK account but will

now take over the work currently held by Robert Geller & Associates in the

US, Concerto in France and More Media in Germany. Coty’s brands include

Rimmel and Sensiq cosmetics and Adidas fragrances.





Sony PlayStation is promoting the launch of its game This is Football, by

sponsoring Xfm’s soccer coverage. The deal will run until February and

includes ownership of live Premiership commentary by Dominic Johnson, as

well as ’Sports Shorts’ which are broadcast during the breakfast show.





The Guardian Media Group has joined the GWR Group and Scottish Radio

Holdings’ consortium, Score Now, to apply for the second digital radio

multiplex licence to serve Greater London. All three shareholders of Score

Now, which was formed last month, plan to run one of the multiplex

services if their bid is successful. The Greater London licence covers a

target adult audience of 9.5 million.





Newly launched mail order company The Wine Corporation has appointed WWAV

Rapp Collins Media to handle planning and buying for its pre-Christmas

promotional campaign. The company is embarking on a three-week push

involving full-page colour ads in upmarket weekend supplements.





Starcom has won the planning and buying brief for e-commend.co.uk, an

online home improvement matching service for homeowners and contractors.

Starcom IP, the agency’s digital unit, will handle the account. It has a

UK budget of pounds 2 million.





BSkyB is this week entering the pay TV market in continental Europe

through a deal with Kirch, the German television group. BSkyB is

expected to announce today that it has bought a 24.9 per cent stake in

Kirch’s pay-TV service for around pounds 650 million.





Sport First, the weekly sports newspaper, has announced a deal with Mail

Newspapers’ circulation department that will increase the title’s

circulation, distribution and supply. In another partnership, Sport First

will team up with the Big Issue to enable Big Issue vendors to sell the

sports paper in return for a cut of its 60p cover price. This will be on a

trial basis, with vendors selling only in the London ITV area. If

successful, however, the venture will be implemented nationwide.





Reed Elsevier, the publishing giant, is to invest millions of pounds in

its online business. Chief executive Crispin Davis made the

announcement, saying Reed would spend an extra pounds 200 million next

year developing the company’s internet operations.



This article was first published on campaignlive.co.uk

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