By MARK TUNGATE, campaignlive.co.uk, Monday, 13 December 1999 12:00AM
Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several agencies on a project-by-project basis. The centralisation will embrace all of NatMags’ titles as well as its events and brand extensions.
Initiative Media has bagged the centralised media planning and
buying account for the National Magazine Company (Media Business, 22
November). Initiative saw off competition from Mediapolis and Universal
McCann to take the estimated pounds 4 million task, which had previously
been handled by several agencies on a project-by-project basis. The
centralisation will embrace all of NatMags’ titles as well as its events
and brand extensions.
Cosmetics giant Coty has awarded its French, German and US business to BMP
OMD. The media buying agency already handles Coty’s UK account but will
now take over the work currently held by Robert Geller & Associates in the
US, Concerto in France and More Media in Germany. Coty’s brands include
Rimmel and Sensiq cosmetics and Adidas fragrances.
Sony PlayStation is promoting the launch of its game This is Football, by
sponsoring Xfm’s soccer coverage. The deal will run until February and
includes ownership of live Premiership commentary by Dominic Johnson, as
well as ’Sports Shorts’ which are broadcast during the breakfast show.
The Guardian Media Group has joined the GWR Group and Scottish Radio
Holdings’ consortium, Score Now, to apply for the second digital radio
multiplex licence to serve Greater London. All three shareholders of Score
Now, which was formed last month, plan to run one of the multiplex
services if their bid is successful. The Greater London licence covers a
target adult audience of 9.5 million.
Newly launched mail order company The Wine Corporation has appointed WWAV
Rapp Collins Media to handle planning and buying for its pre-Christmas
promotional campaign. The company is embarking on a three-week push
involving full-page colour ads in upmarket weekend supplements.
Starcom has won the planning and buying brief for e-commend.co.uk, an
online home improvement matching service for homeowners and contractors.
Starcom IP, the agency’s digital unit, will handle the account. It has a
UK budget of pounds 2 million.
BSkyB is this week entering the pay TV market in continental Europe
through a deal with Kirch, the German television group. BSkyB is
expected to announce today that it has bought a 24.9 per cent stake in
Kirch’s pay-TV service for around pounds 650 million.
Sport First, the weekly sports newspaper, has announced a deal with Mail
Newspapers’ circulation department that will increase the title’s
circulation, distribution and supply. In another partnership, Sport First
will team up with the Big Issue to enable Big Issue vendors to sell the
sports paper in return for a cut of its 60p cover price. This will be on a
trial basis, with vendors selling only in the London ITV area. If
successful, however, the venture will be implemented nationwide.
Reed Elsevier, the publishing giant, is to invest millions of pounds in
its online business. Chief executive Crispin Davis made the
announcement, saying Reed would spend an extra pounds 200 million next
year developing the company’s internet operations.
This article was first published on campaignlive.co.uk
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