Agency: Fallon London
By RACHEL MINTER, campaignlive.co.uk, Monday, 14 August 2000 12:00AM
UKRD is separating its sales division from its development
The sales arm, called UK Radio Sales (UKRS), will now take third-party
advertising and concentrate solely on generating advertising
The development arm has been hived off into a separate business called
Infinity Media, which will focus on investments in digital radio and
As part of the move, the company is planning to boost its regional sales
presence to increase regional revenues.
One of its first measures is to turn UKRS into an independent radio
sales house, selling third-party advertising on behalf of other local
The group will target medium-sized stations that are not represented by
the London agencies.
’We will be offering services to other local radio stations that don’t
have their own regional set-up. These will include the individual
stations or medium-sized groups that are not represented by the big
radio sales houses,’ said UKRS sales director Rob Van Pooss.
UKRS has already attracted business from Tiles Are Us, a chain of
wholesale tile merchants, and Jewsons, the building material
Currently, individual regional representatives dotted around the UK
handle all the local sales operations for radio stations within the
group. But UKRS is set to recruit two regional sales managers and two
sales executives to begin the process of centralising the sales
However, this initiative will not affect national sales, which will
continue to be sold by Clear Channel Radio Sales.
William Rogers, the newly appointed chief operating officer of UKRD,
commented that he expected UKRS to ’improve weekly reach and increase
revenue without being hampered by strategic development.’
Infinity Media will invest in digital radio stations and internet
ventures that will be built into UKRD’s existing portfolio of local
One of its first initiatives will be the launch of an integrated website
- to include e-commerce - for radio stations across the UK.
Infinity Media will also assume responsibility for digital radio station
Flix, which will broadcast music from the movies on the Coventry Digital
Multiplex next spring.
Infinity will also join the bidding race for regional radio licences as
and when they are up for grabs. UKRD will remain the majority
shareholder in Infinity Media.
Key radio stations in the group’s portfolio include Active FM based in
East London, Clan FM based in Scotland, Pirate FM in Cornwall and
Plymouth, and Eagle in Cambridgeshire.
This article was first published on campaignlive.co.uk