Premier adds Deutsche BA to client list
By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 15 November 1999 12:00AM
Premier Magazines, the publisher of British Airways’ High Life, has signed up Deutsche BA’s inflight title for its new Premier Big Sky division and won two online accounts for its Premier Wildfire division.
Premier Magazines, the publisher of British Airways’ High Life, has
signed up Deutsche BA’s inflight title for its new Premier Big Sky
division and won two online accounts for its Premier Wildfire
Panorama, the Deutsche BA magazine, is to be relaunched next year as
High Flier. Published bi-monthly, with a print run of 40,000, ads will
be sold by a sales team in Germany and by Premier’s BA Media sales
The two online business wins are for Fired Earth, an upmarket interior
design company, and the International Federation of Direct Marketing
Wildfire is to build websites for the two clients which will be
developed into e-commerce ventures.Chief executive Craig Waller revealed
that there were ’a few other new accounts lurking’.
There are also big growth plans for Premier Symmetry, the non-airline
publishing division. Its flagship titles The London Magazine, the
upmarket property title, and Queste, the Rolls Royce/ Bentley customer
magazine, are to be repositioned to exploit the wealth of their
’Their lights have been hidden under a bushel,’ said Symmetry managing
director Jackie Newcombe. ’The London Magazine goes out to 100,000 of
the most affluent homeowners in the country and Queste readers have an
average household income of pounds 12 million a year.’
She added: ’We need to make agencies aware that there is a lot more to
the Premier portfolio than High Life and Business Life.’
Symmetry’s advertising sales director Jacquie Duckworth is recruiting
three sales executives following the promotion of Ben Williamson and
Jerry Baker to group sales managers.
Newcombe also hinted at forthcoming expansion plans in the women’s
customer magazine area. ’Given my and Jacquie’s IPC backgrounds in the
women’s market, it would be unusual if we weren’t seeking new business
in this area,’ she said.
This article was first published on campaignlive.co.uk
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