Premier adds Deutsche BA to client list

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 15 November 1999 12:00AM

Premier Magazines, the publisher of British Airways’ High Life, has signed up Deutsche BA’s inflight title for its new Premier Big Sky division and won two online accounts for its Premier Wildfire division.

Premier Magazines, the publisher of British Airways’ High Life, has

signed up Deutsche BA’s inflight title for its new Premier Big Sky

division and won two online accounts for its Premier Wildfire

division.



Panorama, the Deutsche BA magazine, is to be relaunched next year as

High Flier. Published bi-monthly, with a print run of 40,000, ads will

be sold by a sales team in Germany and by Premier’s BA Media sales

house.



The two online business wins are for Fired Earth, an upmarket interior

design company, and the International Federation of Direct Marketing

Associations.



Wildfire is to build websites for the two clients which will be

developed into e-commerce ventures.Chief executive Craig Waller revealed

that there were ’a few other new accounts lurking’.



There are also big growth plans for Premier Symmetry, the non-airline

publishing division. Its flagship titles The London Magazine, the

upmarket property title, and Queste, the Rolls Royce/ Bentley customer

magazine, are to be repositioned to exploit the wealth of their

readers.



’Their lights have been hidden under a bushel,’ said Symmetry managing

director Jackie Newcombe. ’The London Magazine goes out to 100,000 of

the most affluent homeowners in the country and Queste readers have an

average household income of pounds 12 million a year.’



She added: ’We need to make agencies aware that there is a lot more to

the Premier portfolio than High Life and Business Life.’



Symmetry’s advertising sales director Jacquie Duckworth is recruiting

three sales executives following the promotion of Ben Williamson and

Jerry Baker to group sales managers.



Newcombe also hinted at forthcoming expansion plans in the women’s

customer magazine area. ’Given my and Jacquie’s IPC backgrounds in the

women’s market, it would be unusual if we weren’t seeking new business

in this area,’ she said.



This article was first published on campaignlive.co.uk

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