DoubleClick hires four account managers

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 17 July 2000 12:00AM

DoubleClick has introduced an extra four account managers into its sales division in a bid to cope with a hike in online media budgets.

DoubleClick has introduced an extra four account managers into its

sales division in a bid to cope with a hike in online media budgets.



David Smith joins the online ad team from Ziff-Davis UK, where he was

sales manager on PC Direct.



Adrian Lacy was previously senior sales executive on IPC Country and

Leisure’s yachting titles and their accompanying websites.



The third new manager, Ben Auchettl, arrives at DoubleClick from

Datamonitor, where he was sales manager, and Samantha Davidson joins the

US-based company from its Sydney office.



DoubleClick has also promoted Natalie Dimant to the newly created role

of sponsorship manager.



DoubleClick now has eight account managers and has divided its clients

between them so each manager handles between six and eight pieces of

business.



The sales team also contains four sales executives and two trafficking

analysts. Richard Firminger, DoubleClick’s UK sales director, is keen to

hire more staff.



’I anticipate we’ll increase the department by 50 per cent - if not more

- by the end of the year,’ said Firminger. ’Some of our existing clients

are increasing their spend significantly and new companies are coming on

board. They are all demanding a high level of service, a regular point

of contact, as well as ideas and creativity, and it’s important we keep

abreast of these requests.’



DoubleClick UK’s biggest advertisers are QXL.com, the community site

Fortune City, the books website BCA, First Direct and Egg.



This article was first published on campaignlive.co.uk

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