OPINION: EDITOR’S COMMENT - Now there’s no excuse for being late on Monday

By JONAH BLOOM, campaignlive.co.uk, Monday, 20 September 1999 12:00AM

Even as a wristwatch-phobic with a habit of being waylaid by Aunty Kronenbourg, I’m never normally more than 15 minutes late. But I can’t help feeling that I’m pushing my luck this time - after all, a mag for media sales pros is years overdue.

Even as a wristwatch-phobic with a habit of being waylaid by Aunty

Kronenbourg, I’m never normally more than 15 minutes late. But I can’t

help feeling that I’m pushing my luck this time - after all, a mag for

media sales pros is years overdue.



Advertisers, media buyers, marketers, PR executives and editorial types

have long had their own magazines, but for some bizarre reason it seems

media sales was never deemed worthy of its own title. Campaign Media

Business changes that.



Naturally we’re not producing the magazine out of the goodness of our

hearts. One of the things about writing for media people is that there

is no point trying to hoodwink the audience with all that ’we’re here

purely due to an unstinting devotion to our readers’stuff. You’re all in

the same business as us, and you know that Campaign Media Business would

not be here if we didn’t think it was going to make money.



Some editorial types like to deny this commercial reality, preferring to

inhabit a world of splendid isolation. But we know the value of sales

people, and that will be reflected throughout the magazine.



That said, ads don’t get read or seen unless they appear in an exciting

media vehicle. There is no point in Campaign Media Business having pages

and pages of exciting new job opportunities if no-one is picking up and

reading the magazine.



To that end, we have designed what we think will be not only a highly

informative title, but also an entertaining read. We hope that Campaign

Media Business will take its place alongside the red tops in the

lavatories of Britain’s media owners.



There will be a weekly news section tracking the changes in every media

sector from TV, radio, magazines, newspapers and the internet through to

outdoor, cinema and exhibitions. Naturally we’ll also chart the relevant

account and people moves within the media agencies to help you stay up

to date with your most important clients. We’ll keep the style punchy,

upbeat and somewhat less wordy than our ’now-with-added-length’ masthead

might suggest.



In the news and analysis sections there is a healthy emphasis on career

development, examining how you perform that circus trick of climbing the

greasy pole while lining your pockets. We’ll also take a look at some

fun stuff such as who gets the best perks, who’s made the best sales,

the biggest blunders and, most importantly, who drinks what, when, where

and how.



So you can get jobs, news and entertainment delivered to your desk every

Monday morning. If you’re not already receiving your own copy, just

complete the enclosed registration card (call 0208-845 8545 for extra

registration cards). And how much will it cost? Absolutely nothing. It

might be a little overdue, but it’s a deal worth waiting for.



jonah.bloom@haynet.com.



This article was first published on campaignlive.co.uk

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