Agency: Bartle Bogle Hegarty
By JONAH BLOOM, campaignlive.co.uk, Monday, 20 September 1999 12:00AM
Even as a wristwatch-phobic with a habit of being waylaid by Aunty
Kronenbourg, I’m never normally more than 15 minutes late. But I can’t
help feeling that I’m pushing my luck this time - after all, a mag for
media sales pros is years overdue.
Advertisers, media buyers, marketers, PR executives and editorial types
have long had their own magazines, but for some bizarre reason it seems
media sales was never deemed worthy of its own title. Campaign Media
Business changes that.
Naturally we’re not producing the magazine out of the goodness of our
hearts. One of the things about writing for media people is that there
is no point trying to hoodwink the audience with all that ’we’re here
purely due to an unstinting devotion to our readers’stuff. You’re all in
the same business as us, and you know that Campaign Media Business would
not be here if we didn’t think it was going to make money.
Some editorial types like to deny this commercial reality, preferring to
inhabit a world of splendid isolation. But we know the value of sales
people, and that will be reflected throughout the magazine.
That said, ads don’t get read or seen unless they appear in an exciting
media vehicle. There is no point in Campaign Media Business having pages
and pages of exciting new job opportunities if no-one is picking up and
reading the magazine.
To that end, we have designed what we think will be not only a highly
informative title, but also an entertaining read. We hope that Campaign
Media Business will take its place alongside the red tops in the
lavatories of Britain’s media owners.
There will be a weekly news section tracking the changes in every media
sector from TV, radio, magazines, newspapers and the internet through to
outdoor, cinema and exhibitions. Naturally we’ll also chart the relevant
account and people moves within the media agencies to help you stay up
to date with your most important clients. We’ll keep the style punchy,
upbeat and somewhat less wordy than our ’now-with-added-length’ masthead
In the news and analysis sections there is a healthy emphasis on career
development, examining how you perform that circus trick of climbing the
greasy pole while lining your pockets. We’ll also take a look at some
fun stuff such as who gets the best perks, who’s made the best sales,
the biggest blunders and, most importantly, who drinks what, when, where
So you can get jobs, news and entertainment delivered to your desk every
Monday morning. If you’re not already receiving your own copy, just
complete the enclosed registration card (call 0208-845 8545 for extra
registration cards). And how much will it cost? Absolutely nothing. It
might be a little overdue, but it’s a deal worth waiting for.
This article was first published on campaignlive.co.uk