NEWS BRIEFS

By RACHEL MINTER, campaignlive.co.uk, Monday, 22 November 1999 12:00AM

Motive Communications cleaned up at the second Campaign Media Awards, coming out on top in half of the ten prize categories. Motive’s wins included several Best In Category as well as the Grand Prix, the evening’s biggest award, for its work with Stella Artois. It also scooped the accolades for Best Use of New Media and Best International Campaign for its work on Levi Strauss. Other winners included Saatchi & Saatchi, FCA!, Western International Media, Michaelides & Bednash and BMP OMD.

Motive Communications cleaned up at the second Campaign Media

Awards, coming out on top in half of the ten prize categories. Motive’s

wins included several Best In Category as well as the Grand Prix, the

evening’s biggest award, for its work with Stella Artois. It also

scooped the accolades for Best Use of New Media and Best International

Campaign for its work on Levi Strauss. Other winners included Saatchi &

Saatchi, FCA!, Western International Media, Michaelides & Bednash and

BMP OMD.





Maiden Outdoor is offering FMCG advertisers a money-back guarantee this

Christmas on its point-of-sale six-sheet posters outside supermarkets.

The initiative is a repeat of Maiden’s offer in the summer, when

advertisers were promised that if the products advertised did not

experience demonstrable sales increases, their campaigns would be free.

The research will be funded by Maiden as part of the offer.





Senior figures from across Europe’s advertising industry will be

attending a major international conference in London on 23 November to

discuss threats against advertising to children. The delegates,

consisting of advertisers, agencies and the commercial media, as well as

regulators, academics and senior civil servants, will hear a series of

speakers from across Europe. Speakers include Martin Bowley, chief

executive of Carlton Sales, Aviva Silver of the European Commission, and

Eddie Abadjis, general manager of the toy company Matel in Greece, where

TV advertising is banned from 7am to 10pm.





Advertising law firm The Simkins Partnership has launched a free online

legal advice shop. Virtual Advertising Lawyer is a collection of

practical briefings that help advertisers and agencies through the maze

of legislation associated with the advertising business.





Capital Radio has teamed up with nightclub Home for a fortnightly Sunday

afternoon live music show. Capital@Home will feature at least six acts

per show and will be live on air from 1pm on Sundays. The show will be

sponsored by Soft & Gentle.





Lastorders.com, the internet alcohol delivery service, has gobbled up

rival company Beersdirect.com for ’a six-figure sum’. Lastorders has

only been around since 12 November, but has already registered over

25,000 page impressions, 5000 registrations, and received 65 orders in

the its first 24 hours of business.





Cable & Wireless Communications has announced that 46,000 customers have

subscribed to its digital cable TV service since it launched across Kent

and Manchester in July. CWC claims that 47 per cent of these customers

are new business; the remainder are existing clients who have converted

from the analogue service.





The Radio Authority is this week inviting applications for a digital

multiplex licence to serve the Cleveland area, and some neighbouring

parts of Durham and North Yorkshire. The licence has a potential

coverage of around 700,000 adults in the Teeside area.





Ginger Productions and Ska films are producing a TV drama based on Lock

Stock and Two Smoking Barrels. The seven-part series, Lock Stock - Four

Stolen Hooves, will air on Channel 4 next spring.



This article was first published on campaignlive.co.uk

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