MediaCom axes Poster Publicity

By ASHLEY DAVIES, campaignlive.co.uk, Monday, 22 November 1999 12:00AM

Posterscope is to take on at least two account managers now that it is absorbing pounds 10 million extra outdoor business from MediaCom TMB.

Posterscope is to take on at least two account managers now that it

is absorbing pounds 10 million extra outdoor business from MediaCom

TMB.



In the past, the agency - created almost a year ago by the merger of

MediaCom and The Media Business - has split its pounds 25 million poster

buying account between Carat’s Posterscope and Poster Publicity

(PP).



But now that the merged agency has largely resolved its internal issues,

it was considered the right time to consolidate.



As a result, PP will lose accounts including SmithKline Beecham, BP and

NEC to Posterscope, which needs two account managers to look after the

business.



The business will be overseen by client services director Steve Bond,

with daily responsibility held by account director Peter Whelan.



Asked whether he would look to PP for staff, Bond said he was not in the

business of poaching staff.



There is not thought to have been an official shoot-out for MediaCom

TMB’s poster business. Bond said: ’Since the merger we knew of the need

to centralise the business. It’s been an on-the-job pitch, it was never

announced that winner takes all.’



MediaCom TMB group managing director Stephen Allan said cost did not

factor in his decision to consolidate. He said that having developed its

own planning systems, the agency felt safer sharing the information with

only one poster specialist.



Bond said Posterscope’s turnover had risen 30 per cent year on year to

pounds 150 million. In the past 18 months it has taken on the poster

buying for agencies including Total Media, MBS and music specialist DPA

Target.



This article was first published on campaignlive.co.uk

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