Total Media set to add two dotcoms to list of new accounts

By JASON DEIGN, campaignlive.co.uk, Tuesday, 25 April 2000 12:00AM

Total Media is on the verge of announcing two new dotcom clients with billings of around pounds 2 million each.

Total Media is on the verge of announcing two new dotcom clients

with billings of around pounds 2 million each.



The two accounts are ’totally in the bag,’ according to Total joint

managing director Guy Sellers.



They are the largest in a string of wins for the agency. Total, which

has billings of pounds 40 million, landed a pounds 1.5 million Holiday

Autos account and work for PolicyPlus worth pounds 1 million earlier

this year.



And in the past six weeks the agency has won business worth a total of

pounds 750,000 from the National Gallery, Royal Garden Hotel and Conran

Octopus Publishing.



The extra business has prompted a number of internal promotions, which

have yet to be announced.



Total is also known to have taken on up to five people in the past

couple of months and is still searching for two planners and a

buyer.



Sellers said he believed Total had found a lucrative market by setting

out its stall as a UK-only launch specialist.



’The agency really branded itself on UK clients spending up to pounds 5

million with a launch-based angle,’ he said.



’Our success with clients like Holiday Autos, PolicyPlus and Royal

Garden is a result of our UK specialisation and also comes from working

with people whose marketing programmes are launch-based.’



He said the National Gallery and Conran Octopus both complemented

existing portfolios within the agency.



Total handles two other London art galleries - the Tate and the Royal

Academy - and a number of book publishers, which include Penguin, Random

House and Faber & Faber.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs