Setform to recruit sales team for consumer launches

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 27 September 1999 12:00AM

Burgeoning business-to-business publisher Setform is poised to make its first move into consumer magazines with a new Formula One title.

Burgeoning business-to-business publisher Setform is poised to make

its first move into consumer magazines with a new Formula One title.



The London-based company is looking for 30 sales executives to work on

its website, within its exhibitions department, and on the new

motor-racing title.



As yet the title does not have a name, but the company is expecting to

launch the magazine in January and says it will cover a range of motor

sports, with the heaviest emphasis on Formula One. As such it will

compete with Haymarket’s successful F1 magazine, which has an ABC of

100,000 in the UK - and almost 160,000 worldwide.



Matthew Burge, Setform’s advertisement director, said: ’We are looking

for enthusiastic people with the ability to communicate easily with

marketing directors. We offer a full training programme.’



This is a new departure for the firm, which specialises in controlled

circulation titles for the engineering, recruitment and healthcare

industries.



Titles include European Graduate Career Guide, European Design Engineer

and European Process Engineer.



The company has grown rapidly in the past 12 months, the most recent

development being the opening of an office in Sydney, to produce local

versions of the controlled-circulation titles for the Asia Pacific

market.



This article was first published on campaignlive.co.uk

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