Agency: Fallon London
By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 28 February 2000 12:00AM
Clacksons has taken the national sales business for Eastern
Counties Newspapers’ (ECN) Norwich and Ipswich divisions from Amra, and
the Lincolnshire Standard Group - part of Denitz Media - from CIN.
Newspapers to be transferred to Clacksons include the East Anglian Daily
Times and the Evening Star in Ipswich, the Eastern Daily Press and
Evening News in Norwich and the Boston Standard in Lincolnshire.
The move means that from 1 March, Clacksons will represent all 67
newspapers in the ECN group.
The sales house, which has a reputation for recruitment sales through
its 11-strong team, had already taken responsibility for national
recruitment in Ipswich and Norwich at the beginning of this year.
Chairman of Clacksons David Kerr commented: ’We look forward to working
with ECN in increasing national sales across its whole portfolio, but
particularly in developing oppor-tunities afforded by its blue-chip
brands in Ipswich and Norwich.’
Amra claimed the move was due to ECN’s desire to consolidate national
sales following its acquisition of Home Counties Newspapers, which is
also represented by Clacksons.
Amra chief executive Mike McCormack said: ’We are sad to part company
but realise the changing dynamics of the regional press may dictate
actions irrespective of representation excellence.’
ECN managing director Nigel Webster said: ’It’s true that we did want to
put national sales under one roof and Amra had a conflict of interest
with clients in Scotland and other competitive areas. But I have worked
with Clacksons for many years and I am delighted with them.’
The Lincolnshire Standard Group comprises nine newspapers in Boston,
Gainsborough, Scunthorpe, Skegness and Sleaford.
Clacksons has bolstered its sales team with the addition of ex-Amra
sales person Stephanie Bloomfield to develop internet business, and
Matthew Watson, who joins as senior sales executive from the now defunct
Mirror Regional Sales. It is also investing in a pounds 100,000 facelift
of its London Bridge offices.
This article was first published on campaignlive.co.uk