Clacksons lands sales business for ECN titles

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 28 February 2000 12:00AM

Clacksons has taken the national sales business for Eastern Counties Newspapers’ (ECN) Norwich and Ipswich divisions from Amra, and the Lincolnshire Standard Group - part of Denitz Media - from CIN.

Clacksons has taken the national sales business for Eastern

Counties Newspapers’ (ECN) Norwich and Ipswich divisions from Amra, and

the Lincolnshire Standard Group - part of Denitz Media - from CIN.



Newspapers to be transferred to Clacksons include the East Anglian Daily

Times and the Evening Star in Ipswich, the Eastern Daily Press and

Evening News in Norwich and the Boston Standard in Lincolnshire.



The move means that from 1 March, Clacksons will represent all 67

newspapers in the ECN group.



The sales house, which has a reputation for recruitment sales through

its 11-strong team, had already taken responsibility for national

recruitment in Ipswich and Norwich at the beginning of this year.



Chairman of Clacksons David Kerr commented: ’We look forward to working

with ECN in increasing national sales across its whole portfolio, but

particularly in developing oppor-tunities afforded by its blue-chip

brands in Ipswich and Norwich.’



Amra claimed the move was due to ECN’s desire to consolidate national

sales following its acquisition of Home Counties Newspapers, which is

also represented by Clacksons.



Amra chief executive Mike McCormack said: ’We are sad to part company

but realise the changing dynamics of the regional press may dictate

actions irrespective of representation excellence.’



ECN managing director Nigel Webster said: ’It’s true that we did want to

put national sales under one roof and Amra had a conflict of interest

with clients in Scotland and other competitive areas. But I have worked

with Clacksons for many years and I am delighted with them.’



The Lincolnshire Standard Group comprises nine newspapers in Boston,

Gainsborough, Scunthorpe, Skegness and Sleaford.



Clacksons has bolstered its sales team with the addition of ex-Amra

sales person Stephanie Bloomfield to develop internet business, and

Matthew Watson, who joins as senior sales executive from the now defunct

Mirror Regional Sales. It is also investing in a pounds 100,000 facelift

of its London Bridge offices.



This article was first published on campaignlive.co.uk

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