By RACHEL MINTER, campaignlive.co.uk, Tuesday, 29 August 2000 12:00AM
Npower is to sponsor ITV police soap The Bill in a deal believed to
be worth pounds 2 million. The sponsorship will run until the new year
and will comprise idents and a series of light-hearted 30-second ads.
Npower plans to become a bills aggregator, providing customers with one
bill for water, telecoms and financial services.
Sainsbury’s will unveil an upmarket store on the Cromwell Road in London
this week. This latest initiative is intended to mark the start of
Sainsbury’s fight-back against Tesco, which took over as market leader
in 1995. The new store marks a move upmarket, with specialist wine and
bakery counters. AMV Advance is handling the store’s launch campaign,
which includes direct mail and a press ad in the Evening Standard.
Birds Eye Wall’s is to spend pounds 20 million on the launch of a range
of high-quality frozen meals aimed at young professionals.
McCann-Erickson has been developing advertising for the new brand over
the past six months. The range is scheduled to appear on shelves early
Compaq UK and Ireland are on the lookout for a chief marketer. Hamish
Hynes, the former director of marketing and communications, is expected
to become director of corporate communications. Hynes became chief
marketer last August but fell victim to a reshuffle instigated by Rene
Schuster, the new managing director of Compaq UK.
Lever Brothers is to put pounds 6.5 million into the launch of a product
that is set to take on Procter & Gamble’s impending Dryel brand. Persil
Revive has been created to enable people to refresh their dry-clean-only
clothes at home and will cost pounds 4.99. J. Walter Thompson is set to
handle the TV launch campaign, which will air later this year.
Elida Faberge, the Unilever-owned personal care company, is planning to
open a chain of hair salons and grooming stores under the Lynx brand.
The first Lynx Barbershop will open on London’s Oxford Street at the
start of October and two further stores are expected to open over the
next six months. Elida Faberge has a 40 per cent share of the
fast-growing men’s toiletries market.
UCI Cinemas is to launch a cinema concept called The Filmworks, which
will offer customers ticket options, bars, cafes and conference
facilities. The first venue will open in the Printworks, Manchester, in
November, followed by a circular venue in Greenwich. The launch campaign
will be handled by BDH TBWA.
Anheuser-Busch is to launch a clothing range for men called the Genuine
Article. It will comprise three ranges and target 18- to 30-year-old
men. Genuine features denim jackets and sweatshirts; Contemporary
includes kagouls and short-sleeved shirts; and Basic includes t-shirts
and shorts. The brand is scheduled to launch in 2001.
Procter & Gamble is dropping its Solo range of hair products from the
Vidal Sassoon Wash & Go range. The move follows evidence of a decline in
two-in-one haircare brands. Products to be axed include Solo Universal
shampoo, Solo anti-dandruff shampoo and Solo conditioner. The products
were launched 18 months ago.
This article was first published on campaignlive.co.uk