Carlton Online set to double in size

By MARK TUNGATE,, Monday, 29 November 1999 12:00AM

Carlton Online will double in size over the next six months and plans to recruit at least four additional sales people.

Carlton Online will double in size over the next six months and

plans to recruit at least four additional sales people.

Managing director Phil Rooke said the company’s 58-strong staff would

grow to 90 by March and that its four-strong sales team would be

increased to ’at least eight’.

’Our biggest problem at the moment is that we’re constantly selling out

of space,’ he commented. ’We need people to build our range of products

so we have more to sell to advertisers.’

The company plans to create additional sites and move into new areas of

business such as interactive high street kiosks and wireless application

protocol (WAP).

’Next year we will need people who can sell across a whole range of

products, from the web to interactive TV to kiosks and WAP,’ continued


He said there was no shortage of applicants for sales positions. ’Two

years ago you needed some level of technical knowledge to sell new

media, but now you don’t need to know any more about it than you do

about a printing press. We’re constantly getting approached, often by

people who’ve gone into new-media start-ups but now want to work for

someone who isn’t a lunatic.’

But he said there was still a shortage of highly experienced sales

people working in the sector. ’Display reps on leading magazines are the

kind of people we want to bring into the industry.’

Rooke confirmed reports of a pre-Christmas advertising boom on the

internet (Media Business, 22 November). ’It’s as if everybody decided to

advertise at once. There’s a certain amount of ’me too’ advertising

going on. We’ve had 20 new advertisers every month for the last three

months. That’s a lot for four people to handle.’

He added that the sector would remain strong into 2000. ’Once these

people start advertising they are not going to stop,’ he said.

A quick scan of Carlton Online’s sites - games site Jamba, movie review

service Popcorn and SimplyFood -revealed ads from Comet Direct,, and

Carlton Online was set up in April 1998 by Carol Dukes, who has since

left to run her own start-up, ThinkNatural.

This article was first published on


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