Agency: Fallon London
By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 29 November 1999 12:00AM
Internet World, which re-launches next week, will carry 53 pages of
ads in a 100-page issue - and it has started a search for more sales
Hillgate Communications has revamped Internet World as a controlled
distribution title, two years after it was closed by VNU (Media
Business, 11 October).
The monthly magazine launches on 6 December and aims to be ’the voice of
e-business and internet technology’. It will deliver 25,000 internet
business users, of which 60 per cent will be decision makers and 40 per
cent suppliers and consultants.
’It’s aimed at people who want to know where the technology is going,’
said Hillgate’s managing director Simon Moss. He added: ’VNU sold it on
newsstands, which was a mistake, and it didn’t give it enough time.’
The 100-page launch issue will carry 47 pages of display - from
advertisers ranging from Compaq and BT to small web design agencies - as
well as six pages of recruitment advertising.
The ads were sold by Moss, publisher Michael Gibson and ad manager Jason
Brown. Three sales staff are being sought to supplement the team.
The title is being produced by Hillgate under licence from US-based
This article was first published on campaignlive.co.uk