CLIENT ROUND-UP

By RACHEL MINTER, campaignlive.co.uk, Tuesday, 30 May 2000 12:00AM

Coty is introducing a low-cost, mass market colour cosmetics range into the UK called Miss Sporty. The range will be aimed at 16- to 24-year-olds and consists of 16 make-up products in 170 shades to be sold at only three prices: pounds 1.29, pounds 1.49 and pounds 1.99. Miss Sporty will be sold in Superdrug stores from June and will then be rolled out to independent chemists from July. - Marketing Week

Coty is introducing a low-cost, mass market colour cosmetics range

into the UK called Miss Sporty. The range will be aimed at 16- to

24-year-olds and consists of 16 make-up products in 170 shades to be

sold at only three prices: pounds 1.29, pounds 1.49 and pounds 1.99.

Miss Sporty will be sold in Superdrug stores from June and will then be

rolled out to independent chemists from July. - Marketing Week





e-Bay.co.uk, the online auction house, has appointed Lindsay Crawford

its first marketing director. Crawford joined e-Bay last month as

marketing manager from Sky, where she worked in the customer marketing

department. Crawford has lined up five creative agencies to pitch for

the dotcom’s first UK ad campaign, which is designed to take on rival

QXL.com. - Marketing





Sue Knight has been appointed director of marketing at the Centura Foods

division Bisto Foods. Knight was previously marketing director of

Centura’s Sharwood’s sauces. She succeeds Ian Ayling, who quit last year

to become marketing director of Manor Bakeries. - Marketing Week





Phillippa Brown, IPC tx marketing director, has been promoted to group

marketing director of IPC Magazines and is poised to launch a marketing

offensive across the publishing company’s portfolio. Brown will be

responsible for IPC tx - which houses the TV magazines - IPC Music &

Sport, IPC Connect and IPC Southbank. She will oversee a budget of

approximately pounds 32 million. - Marketing





Ken Livingstone, the newly elected London major, is preparing to launch

a pounds 10 million ad campaign to promote his policies. The Greater

London Authority will have its own advertising budget when it launches

on 3 July. The shortlisted creative and media agencies will be subject

to a public tendering process. - Marketing





Cott, the soft drinks manufacturer that produces Sainsbury’s Classic

Cola, is to launch a range of drinks to include an energy brand called

Red Rooster and an organic brand called Fruitfall. Cott is also looking

at developing a cola energy drink and low-acidity children’s beverage. -

Marketing





Spar UK marketing controller Susan Darbyshire is to replace Neil Henry

as marketing director of the 2,674-strong convenience store chain.

Darbyshire has worked at Spar for three years, and was promoted from

brand manager to marketing controller 18 months ago. - Marketing

Week





Jeremy Dale, commercial and marketing director of Nintendo’s UK

distributor THE Games and the man who rolled out Pokemon games in the

UK, has left the company with no job to go to. Dale was understood to be

unhappy about the degree to which Nintendo’s UK marketing was determined

by its European headquarters in Germany. - Marketing





Safeway’s chief executive Carlos Criado-Perez has ruled out any return

to national advertising in the future. Criado-Perez said last week the

supermarket would stick to US-style ’guerilla marketing’ tactics such as

the use of flyers or local press advertising. ’We will not advertise our

core retail business nationally until we have become the dominant

player,’ he added. Safeway is the UK’s fourth largest supermarket chain.

- Marketing.



This article was first published on campaignlive.co.uk

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