By JEREMY LEE, campaignlive.co.uk, Tuesday, 30 May 2000 12:00AM
Aston Villa chairman Doug Ellis’s new Sunday newspaper in Stoke has
handed its national sales brief to Mediaforce.
Serving the Stoke-on-Trent and Newcastle-under-Lyme area, The Sunday is
the latest addition to the free Sunday portfolio published by Mill House
Mediaforce also represents the other two papers in the portfolio - in
Sutton Coldfield and Tamworth - which were launched by Mill House last
Mediaforce account manager Kate Oakley said campaigns for the COI, Asda,
Sainsburys, Tesco and Westbury Homes had already been lined up for the
Oakley is liaising with Mill House’s national sales manager Dawn Farley,
who covers agencies in the Midlands.
Local advertisers are served by a team of eight - led by ad director
Wendy Skitt - responsible for Sutton Coldfield and Tamworth, plus a team
of six in Stoke headed by ad director Andy Carter.
Farley said the papers had developed a strong motors section and she was
on the hunt for a telesales person.
The papers are delivered free on Sunday mornings. The Tamworth and
Sutton Coldfield titles have circulations of 39,821 and 42,742
respectively and the Stoke paper has a distribution of 72,008.
Northcliffe, which publishes a rival paid-for daily in Stoke called The
Sentinel, reacted quickly to the newcomer by launching a broadsheet,
Farley claimed The Sunday aims to fill a gap in a Midlands market that
is dominated by Trinity Mirror’s Birmingham Sunday Mercury.
This article was first published on campaignlive.co.uk