Frige quits Elle to head AIM’s wedding portfolio

By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 31 July 2000 12:00AM

AIM Publications has poached Danielle Frige, group ad manager of Elle and Elle Decoration, to be the group ad director for its wedding portfolio.

AIM Publications has poached Danielle Frige, group ad manager of

Elle and Elle Decoration, to be the group ad director for its wedding

portfolio.



Sales for You & Your Wedding, Bride & Groom and the recently launched

London Wedding were previously headed by group ad manager Karen

Eccles.



Eccles has left to join the Mail on Sunday’s financial and travel client

sales team.



Frige said the chance to work for a small company, after her years at

Emap, was a key factor in her decision to join AIM.



Her arrival sparks off a reorganisation of the sales operation to

provide a group sell across the wedding titles.



You & Your Wedding boasts an ABC of 62,145, while Bride & Groom has an

ABC of 27,806.



Frige’s remit is to develop new ad categories in beauty, drinks, finance

and other complimentary areas in the specialist weddings market.



She will be assisted by fashion sales director Russell Blackburn, deputy

ad manager Deborah Paul, display sales executive Rachel Cross and

classified sales executive Aimee Farrow.



Frige is looking to expand and strengthen the team with people who have

good agency contacts and experience of selling women’s consumer

magazines.



A group advertisement manager will be appointed shortly.



AIM is also investing in the magazines to capitalise on its number-one

positioning - You & Your Wedding overtook Conde Nast’s Brides & Setting

Up Home in February to become market leader.



The redesigned August/September issue of Bride & Groom will benefit from

a pounds 500,000 investment in paper quality, increased distribution and

a covermounted CD of wedding music. The 220-page issue carries 124 pages

of ads and an increase in fashion clients.



The September/October issue of You & Your Wedding will have a

covermounted hairstyles book. The 340-page issue will carry 202

advertising pages.



This article was first published on campaignlive.co.uk

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