ITN News Channel attracts cross-section of advertisers

By LEXIE GODDARD, campaignlive.co.uk, Monday, 31 July 2000 12:00AM

Carlton Digital Sales has pulled in a raft of companies to advertise on the ITN News Channel, which launches this week.

Carlton Digital Sales has pulled in a raft of companies to

advertise on the ITN News Channel, which launches this week.



BT, American Express, Bupa, Direct Line, Orange, PowerGen, Vauxhall,

NatWest, AA, Renault and DHL have all purchased airtime on the cable and

satellite service for August. ITN runs one-minute breaks every hour.



Renault is spending its advertising budget on ITN as opposed to Sky

News, while DHL has purchased airtime on ITN exclusively.



David Sanderson, head of Carlton Digital Sales, said: ’Agencies have

been quick to recognize the strength of the brand. ITN News will really

shake up the way agencies target ABC1 audiences in multi-channel

homes.’



He justified this on the basis that the news channel is available across

all digital platforms, including NTL and ONdigital. This places it over

and above Sky News, which is only available on satellite.



Despite the demand for airtime on the new channel, Carlton Digital Sales

is looking for more advertisers to sign up for ITN News.



The ITN news channel is a joint venture between ITN and NTL. The news

broadcasts will also be available to users of WAP services and the

internet.



This article was first published on campaignlive.co.uk

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