Agency: Adam & Eve
By LEXIE GODDARD, campaignlive.co.uk, Monday, 31 July 2000 12:00AM
Real Media has been hired to handle advertising sales for
The internet advertising company will talk to agencies about banner
opportunities and seek out sponsors for the student site.
VirginStudent contains a ’toolbox’ that includes SMS messaging, an
address book and a diary to help students ’sort out their lives’.
Peter Boyd, commercial director for VirginStudent, commented on the
deal: ’It is invaluable for us to grow the advertising side of our
business while we evolve brands into full partners on the site.’
Brian White, media services director at Real Media, said: ’We are
pleased to be working with such a high-profile brand. There is huge
potential on the site to go beyond the banner. Students respond well to
This article was first published on campaignlive.co.uk