Agency: Fallon London
By COLIN GRIMSHAW, campaignlive.co.uk, Monday, 31 July 2000 12:00AM
Cabal has announced a launch date of 4 October for its men’s style
magazine Mondo and is planning to unveil a home interest title in the
spring and an older men’s magazine next autumn.
The first issue of Mondo will have a print run of 200,000 with a
settledown sales target of 80,000.
Although male biased, the readership is likely to include women. The
target audience is expected to read the Sunday supplements, GQ, Later,
Esquire and Arena.
Chief executive Sally O’Sullivan said the magazine’s business strategy
was similar to that of Nova: ’I don’t think Nova is delivering as hoped,
but we will have the same sort of approach.’
Mondo will carry ads from the fashion, grooming, cars and music
The first issue will comprise 164-200 pages and have a 30 per cent ad
Sales are being handled by the Front team but group ad director Mark
Lonergan is keen to create a joint team selling both titles.
Following Mondo and a home interest title, the next launch will be an
older men’s magazine, set to hit the newsstands in autumn 2001.
’It will be what Later should have been before it lost its nerve,’ said
This article was first published on campaignlive.co.uk