PORTFOLIO NICOLA MILLS

By GAVIN BOYTER, campaignlive.co.uk, Friday, 01 October 1999 12:00AM

The director and graphic designer, Nicola Mills, thrives in the often overlooked world of TV idents and stings. Her most recent work, through Lambie-Nairn, is a revamp of the BBC news title graphics, which manages to be utterly modern and yet reminiscent of the old RKO cinema newsreel titles.

The director and graphic designer, Nicola Mills, thrives in the

often overlooked world of TV idents and stings. Her most recent work,

through Lambie-Nairn, is a revamp of the BBC news title graphics, which

manages to be utterly modern and yet reminiscent of the old RKO cinema

newsreel titles.



In her appropriately playful idents for UK Play, the cable TV

entertainment channel, a human sperm communicates with a computer mouse

and a zipper slides up and down to reveal ludicrously red Y-fronts.



Mills graduated from the London College of Printing in 1991 and formed

her own company, Sensuous, to work on graphics that were integrated into

pop videos and commercials made by other directors.



An early test film for Mazda, through HHCL, proved a little restrictive

with the client requiring lingering shots of the car. Mills managed to

add some creative touches, including her trademark liquid bubbles and

ripple effects. These visual strengths were utilised more successfully

in a later COI public information film, made through Duckworth Finn

Grubb Walters, which featured unusually loving shots of needles and

ecstasy tablets.



The client’s brief must take precedence, Mills emphasises. ’Advertising

is about selling a product and not just producing a beautiful piece of

work,’ she says. She recently signed to UFO Film, a move that she hopes

will push her back towards ads and promos. Having once almost abandoned

graphics for live action, she now realises that ’there is absolutely no

reason not to marry the two art forms’.



This article was first published on campaignlive.co.uk

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