Sugar Puffs adapts Nike ’airport’ spot

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 02 June 2000 12:00AM

Sugar Puffs has made its own version of the famous Nike ’airport’ commercial in which the Brazilian football team caused havoc during the 1998 World Cup.

Sugar Puffs has made its own version of the famous Nike ’airport’

commercial in which the Brazilian football team caused havoc during the

1998 World Cup.



Targeted at pre-teenage children, the spot picks up on their enthusiasm

for football and works on Honey Monster’s sense of fun and soccer

skills.



Before starting production, Rainey Kelly Campbell Roalfe/Y&R gained

permission to use the copyrighted ad from Nike.



Sugar Puffs’ version, which will launch in time for the Euro 2000

Football Championships, begins with a scene showing bored children in an

airport. Their flight has been delayed and they aimlessly kick a

football around.



Suddenly a large yellow foot stops the ball. Honey Monster has arrived

to join in the impromptu kick-about.



Just as in the Nike commercial, Honey Monster drives the ball through

the X-ray machine, hits a man on the head with the ball and dribbles it

past a security guard.



Like the footballer Ronaldo in the original, Honey Monster kicks the

ball through a passage of onlookers towards a make-shift goal. And just

like Ronaldo, he hits the post, misses and shrugs his shoulders

philosophically.



Chris Coleridge, the account manager for Sugar Puffs, said: ’Nike’s

famous commercial is a great platform for Honey Monster to display his

soccer skills and his sense of fun. Children find it very

entertaining.’



The ad was written by Dave Henderson and art directed by Richard

Denney.



It was directed by Matthew Judd of Blonde Films. Media is through

MediaVest.



This article was first published on campaignlive.co.uk

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