Coty to push Adidas men’s toiletries line with Leagas Delaney

By CLAIRE BEALE, campaignlive.co.uk, Friday, 02 July 1999 12:00AM

Coty, the cosmetics manufacturer, has handed Leagas Delaney the pounds 5 million international launch task for a range of Adidas-branded men’s toiletries.

Coty, the cosmetics manufacturer, has handed Leagas Delaney the

pounds 5 million international launch task for a range of Adidas-branded

men’s toiletries.



The agency won the account after pitching against an unnamed Spanish

agency. It has been working on the project for the past six months.

Leagas Delaney has handled Coty’s Adidas women’s toiletries range since

1996.



The agency also handles the Adidas advertising globally. Nick Hough,

Leagas Delaney’s managing director, said: ’We’re very pleased. It’s

especially gratifying when an existing client shows faith in our agency

by giving us additional business.



’The fact that we have Adidas helps our understanding of that brand

equity. We understand what Adidas means to people,’ he added.



The television and print campaign is expected to run in Europe, North

and South America and Asia Pacific, though not Japan.



Media buying is handled by BMP OMD in the UK, and by other local

agencies around the world.



The company remains tight-lipped about what the range - which is due to

launch in the autumn - will comprise. There are four existing Adidas

lines: Classic, Sport, Dynamic and Action.



Leagas Delaney’s relations with Coty were also strengthened when the

latter’s subsidiary, the Lancaster Group, hired the agency to launch the

Isabella Rossellini cosmetics range two years ago.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs