Posters to promote revamped Allergan sited in club toilets

By JADE GARRETT, campaignlive.co.uk, Friday, 02 July 1999 12:00AM

Grey Advertising has created a poster campaign for Allergan Complete All-in-One contact lens solution, which will run in the toilets of pubs and clubs around Britain.

Grey Advertising has created a poster campaign for Allergan

Complete All-in-One contact lens solution, which will run in the toilets

of pubs and clubs around Britain.



The transparent ad, which is fixed on a mirror, will appear on more than

600 sites from this weekend. It reads: ’Are the effects of dry,

irritated contact lenses written all over your face?’ People will have

to peer through the copy to see their reflection.



Allergan relaunched the solution at the end of last year, following

research showing people wanted it to offer protection and comfort. The

revamped solution stays on the lens, providing a buffer between the eye

and the lens.



The placement of the ads is designed to target young adults at the end

of an evening in a smoky environment when their lenses are likely to

feel itchy. Ashley Usiskin, a Grey account manager, said: ’This way

you’ve got them at a time when their lenses are most likely to be

bugging them.’



Grey won the pounds 8 million pan-European account after pitching

against Saatchi & Saatchi last October. Media is handled by MediaCom.



This article was first published on campaignlive.co.uk

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