Sony picks McCann Manchester to launch branded credit cards

By JADE GARRETT, campaignlive.co.uk, Friday, 03 September 1999 12:00AM

McCann-Erickson Manchester is understood to have landed the pounds 5 million task of launching Sony’s branded credit card.

McCann-Erickson Manchester is understood to have landed the pounds

5 million task of launching Sony’s branded credit card.



The entertainment and electronics giant is creating the card in

conjunction with the Bank of Scotland, which worked with Sainsbury’s to

launch its banking service two years ago.



The bank also supplies affinity cards to the RSPCA and more than 40

football clubs including Arsenal and Blackburn Rovers.



The card is believed to be similar to Goldfish, the fastest-growing

credit card on the market, which offers savings on gas bills, shopping,

BT calls and the BBC television licence fee.



A Sony credit card launched in the US in September last year. The card,

in association with Citibank, earns holders Sony points for the purchase

of Sony products or items from participating retailers.



Cardholders receive one Sony point for each net purchase dollar charged

to the cards which can be redeemed against Sony entertainment and

merchandise, including movies, music and video recordings and electronic

equipment.



The card, which is used as a relationship marketing tool, has been

dubbed ’the official currency of playtime’ by the company.



The card is geared towards men and women aged 25 to 49 with incomes of

at least dollars 50,000. Rewards are capped at dollars 250 per year.



Neither Sony nor McCann Manchester were available for comment.



The appointment follows last week’s announcement that Sony’s pounds 50

million pan-European advertising account is to be handled by Saatchi &

Saatchi following a head-to-head pitch against the incumbent, DDB

Needham.



This article was first published on campaignlive.co.uk

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