Delaney Lund Knox beats Saatchis and FCA! to Unison task

By HARRIET MARSH, campaignlive.co.uk, Friday, 03 December 1999 12:00AM

Unison, the public service union, has awarded its advertising account to Delaney Lund Knox Warren following a pitch against Saatchi & Saatchi and FCA!.

Unison, the public service union, has awarded its advertising

account to Delaney Lund Knox Warren following a pitch against Saatchi &

Saatchi and FCA!.



DLKW pitched alongside BJK&E Media, which will now pick up the media

account. The former full-service incumbent, BMP DDB, which had handled

the business for 20 years, did not repitch.



Unison, which was formed from a merger of NALGO and COHSE six years ago,

is the UK’s largest union with about 1.3 million members and has been

responsible for a number of high-profile advertising campaigns in recent

years. The account is worth just under pounds 1 million.



In 1996, it combined with the NHS Support Federation to produce

advertising that mocked the Tories’ ’Devil eyes’ campaign attacking Tony

Blair in a bid to highlight the plight of nurses.



The previous year, the trade union unveiled what it claimed was the

first television campaign by a trade union setting out to boost

membership.



The ad, which demonstrated the effectiveness of strength through

numbers, featured a bear which ignored one ant’s polite plea of ’Excuse

me’ but moved swiftly after an army of ants bellowed, ’Get out of the

way’.



This article was first published on campaignlive.co.uk

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