Carlson bags Evans to raise profile and drive on expansion

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 05 November 1999 12:00AM

Marcus Evans, the former chairman and chief executive of Bates Communications, has joined the Carlson Marketing Group in the new post of group development director.

Marcus Evans, the former chairman and chief executive of Bates

Communications, has joined the Carlson Marketing Group in the new post

of group development director.



The job ends a six-month period of unemployment for Evans, who is

thought to have been in talks with several direct marketing agencies and

networks since his resignation (Campaign, 21 May).



He left Bates Communications as the result of Bates UK’s acquisition of

Blue Skies, and the subsequent appointment of Graham Green as the

chairman of the newly merged outfit.



Evans will sit at the same level as Steve Cook and David Perkins, the

joint chief executives of Carlson Marketing Group UK, and the three of

them will report to Robert Janes, the president of CMG Europe.



His first task at Carlson will be to raise the profile of the group.



In the UK, this includes Smith Bundy Carlson, the direct marketing

agency, and the new sales promotion outfit, 11, alongside several other

marketing services companies.



’The clincher for me was the incredible resource Carlson has as a

group,’ Evans explained. ’It is a hidden gem and doesn’t get the credit

it deserves for the work it does.’



Carlson is looking to acquire several more agencies of various types

throughout the UK, Europe and Asia Pacific, and is thought to be close

to making key acquisitions in those markets. Evans will have some

involvement in this process.



’Carlson has acquired lots of business over the past 12 to 18 months and

they needed more senior resource. My job is to look at the existing

clients and see how I can develop their business further. Carlson has

unique resources - in fact, all the bits I wish I’d had before.’


This article was first published on campaignlive.co.uk

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