Cadbury seeks shop for confectionery task
By LISA CAMPBELL, campaignlive.co.uk, Friday, 05 November 1999 12:00AM
Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business.
Cadbury Schweppes has approached non-roster agencies, Leo Burnett
and Bates UK, about a global advertising project for its confectionery
The task, which is believed to involve creating a stronger international
profile for the Cadbury’s brand, could be worth up to pounds 30
However, Leo Burnett has declined to pitch because of client
Other London agencies pitching for the project include the roster
agencies, Euro RSCG Wnek Gosper and TBWA GGT Simons Palmer. Euro handles
brands including Milk Tray, Roses and Fuse while TBWA’s portfolio
includes Dairy Milk and Flake. Last week it launched Cadbury’s Miniature
Heroes - miniature chocolate bars which rival Mars’ successful
Celebrations brand. The pitch is being run by Alan Palmer, the
international marketing director for Cadbury Schweppes worldwide.
Palmer, who moved from the top UK marketing role to international
marketing two years ago, is charged with developing a Cadbury’s
It is not clear whether the pitch is for a one-off project or is a move
by Cadbury to consolidate its global advertising into one agency. Last
year, Cadbury Schweppes consolidated its pounds 30 million global
advertising for the Schweppes drinks portfolio into Young & Rubicam.
This article was first published on campaignlive.co.uk
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