By ALASDAIR REID, campaignlive.co.uk, Friday, 05 November 1999 12:00AM
The Independent Television Commission has requested that ONdigital
commits to a firm timetable for the introduction of technology which
will make its service compatible with open-standard integrated digital
The ITC is keen to see a free market for digital TV sets which are not
linked to one operator’s proprietary technology.
The Telegraph Group has revised its plans to research sectional
readership of its rival paper, The Times. The company insists that while
the response from agencies and advertisers to the initiative has been
’very encouraging’, it is ’happy to demonstrate pragmatism and
leadership’ by not publishing its findings until the issue of sectional
readership under the auspices of the National Readership Surveys has
Open, the interactive TV service, has launched its next wave of
advertising, aimed at encouraging users to take up the many offers and
promotions available through the service. The ten-second ads, produced
in conjunction with Woolworths, Gameplay, Dixons, WH Smith and Domino’s
Pizza, will run throughout November on terrestrial and multi-channel TV.
The commercials have been created by Ogilvy & Mather, with media by
The Tools for Schools initiative backed by The Guardian and Michaelides
& Bednash has launched a new ad campaign to encourage more companies to
send in their old computers to be recycled for use in schools. The
campaign has been created by Naresh Ramchandani and the media space,
including executions in national newspapers such as the Financial Times
and The Observer, has been donated free.
Peugeot is continuing its association with road safety for horse riders
by running a series of promotions in IPC’s Horse magazine. The campaign,
created by Initiative Media, features free car stickers, a cover-mounted
video and a fluorescent armband distributed with the magazine and
carrying Peugeot branding.
MediaCom TMB is launching the campaign for the video release of Notting
Hill with London’s largest weight of bus mega-rear sites - 50 ads
running on London buses. The pounds 1.5 million campaign, which the
agency claims is the biggest campaign for a single video, also includes
what it claims is the largest Post-It note campaign for a video, with
4.2 million Post-It notes stuck in a range of weekly magazines.
The new digital TV film channel from Turner Entertainment, Turner
Classic Movies, has teamed up with Future Publishing’s Total Film
magazine to launch a special offer of free classic videos. The offer
begins with a free cover-mounted video featuring a TCM bluffer’s guide
to classic films.
Flextech Interactive, the e-commerce division of Flextech, is to create
five retail sites with the interactive TV service, Open. The sites will
include UKTV Shop, featuring BBC merchandise; Scene One, offering books,
videos and CDs; Screen Shop, offering domestic and household items, and
TV Travel Shop.
HSBC has renewed its deal with ITV for its sponsorship of all drama
premieres. The deal, negotiated by Drum PHD, will now run through next
year and marks the fourth year of ITV sponsorship by the financial
Haymarket Publishing has acquired a 50 per cent share of West Coast
Publishing, the fast-expanding publishers of SC (Secure Computing)
The magazine has three editions, a North American edition published
monthly from Boston, an Asia Pacific edition published bi-monthly from
Singapore and a monthly Rest of World edition published from Neath in
South Wales. SC has the largest circulation of any information security
magazine in the world, with a combined circulation of 80,000 copies.
This article was first published on campaignlive.co.uk