MEDIA: FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 05 November 1999 12:00AM

The Independent Television Commission has requested that ONdigital commits to a firm timetable for the introduction of technology which will make its service compatible with open-standard integrated digital TV sets.

The Independent Television Commission has requested that ONdigital

commits to a firm timetable for the introduction of technology which

will make its service compatible with open-standard integrated digital

TV sets.



The ITC is keen to see a free market for digital TV sets which are not

linked to one operator’s proprietary technology.



The Telegraph Group has revised its plans to research sectional

readership of its rival paper, The Times. The company insists that while

the response from agencies and advertisers to the initiative has been

’very encouraging’, it is ’happy to demonstrate pragmatism and

leadership’ by not publishing its findings until the issue of sectional

readership under the auspices of the National Readership Surveys has

been resolved.



Open, the interactive TV service, has launched its next wave of

advertising, aimed at encouraging users to take up the many offers and

promotions available through the service. The ten-second ads, produced

in conjunction with Woolworths, Gameplay, Dixons, WH Smith and Domino’s

Pizza, will run throughout November on terrestrial and multi-channel TV.

The commercials have been created by Ogilvy & Mather, with media by

MindShare.



The Tools for Schools initiative backed by The Guardian and Michaelides

& Bednash has launched a new ad campaign to encourage more companies to

send in their old computers to be recycled for use in schools. The

campaign has been created by Naresh Ramchandani and the media space,

including executions in national newspapers such as the Financial Times

and The Observer, has been donated free.



Peugeot is continuing its association with road safety for horse riders

by running a series of promotions in IPC’s Horse magazine. The campaign,

created by Initiative Media, features free car stickers, a cover-mounted

video and a fluorescent armband distributed with the magazine and

carrying Peugeot branding.



MediaCom TMB is launching the campaign for the video release of Notting

Hill with London’s largest weight of bus mega-rear sites - 50 ads

running on London buses. The pounds 1.5 million campaign, which the

agency claims is the biggest campaign for a single video, also includes

what it claims is the largest Post-It note campaign for a video, with

4.2 million Post-It notes stuck in a range of weekly magazines.



The new digital TV film channel from Turner Entertainment, Turner

Classic Movies, has teamed up with Future Publishing’s Total Film

magazine to launch a special offer of free classic videos. The offer

begins with a free cover-mounted video featuring a TCM bluffer’s guide

to classic films.



Flextech Interactive, the e-commerce division of Flextech, is to create

five retail sites with the interactive TV service, Open. The sites will

include UKTV Shop, featuring BBC merchandise; Scene One, offering books,

videos and CDs; Screen Shop, offering domestic and household items, and

TV Travel Shop.



HSBC has renewed its deal with ITV for its sponsorship of all drama

premieres. The deal, negotiated by Drum PHD, will now run through next

year and marks the fourth year of ITV sponsorship by the financial

services group.



Haymarket Publishing has acquired a 50 per cent share of West Coast

Publishing, the fast-expanding publishers of SC (Secure Computing)

magazine.



The magazine has three editions, a North American edition published

monthly from Boston, an Asia Pacific edition published bi-monthly from

Singapore and a monthly Rest of World edition published from Neath in

South Wales. SC has the largest circulation of any information security

magazine in the world, with a combined circulation of 80,000 copies.



This article was first published on campaignlive.co.uk

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