Farr to rethink career after reshuffle at BBC

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 07 April 2000 12:00AM

Sue Farr, the BBC’s director of public service marketing, is poised to quit the corporation after Greg Dyke’s streamlining of its management structure left her without a senior executive role.

Sue Farr, the BBC’s director of public service marketing, is poised

to quit the corporation after Greg Dyke’s streamlining of its management

structure left her without a senior executive role.



Farr, who was appointed to the post last year, has helped to

significantly build the presence of marketing at the BBC and had been

expected to retain the top marketing job after the reshuffle.



But, instead, Dyke appointed Matthew Bannister, the former chief

executive of BBC Production, to the role of director for marketing and

communications.



Farr said: ’This consolidation is something that I have been championing

throughout my seven-year career at the BBC. At the same time, I now need

to consider my own position. The BBC has asked me to stay and I am

currently considering that.’



It is thought that she will make a decision within the next couple of

weeks.



Bannister, who has no marketing experience, will be one of 17 directors

to sit on a new executive committee which will bring him closer to the

key editorial and programming decision-making.



He has said that he is keen for both Farr and Jane Frost, the controller

of corporate marketing, to stay on at the corporation.



Frost said: ’Provided that there is a meaningful role that Matthew wants

and that I would like, I will stay at the BBC. I will be helping him

with the restructuring.’



The restructure sees Mark Thompson promoted to dir- ector of television,

while the former incumbent, Alan Yentob, has been put in charge of BBC

drama, entertainment and children.



Yentob will also handle the creation of a new film unit along the lines

of Channel 4’s Film Four.


This article was first published on campaignlive.co.uk

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