Agencies line up to battle for dollars 35m web firm Letsbuyit.com

By Jade Garrett, campaignlive.co.uk, Friday, 10 December 1999 12:00AM

Letsbuyit.com, the internet-based buying co-operative, has called a creative and media review of its dollars 35 million business as it prepares for global expansion.

Letsbuyit.com, the internet-based buying co-operative, has called a

creative and media review of its dollars 35 million business as it

prepares for global expansion.



The site, which offers consumers discounts of up to 60 per cent on many

products by organising them into so-called buying groups, launched in

several European countries including the UK this year and now plans to

expand into the US, Latin America and Asia Pacific.



It is positioned as the smarter way to buy - the more people that are

grouped together, the bigger the discounts will be.



BMP DDB, Ogilvy & Mather and Abbott Mead Vickers BBDO will pitch for the

creative task while Carat, OMD and MindShare will compete for the media

planning and buying business.



’Chemistry will be very important with the agency we choose,’ Soames

Hines, global marketing director at Letsbuyit.com, said.



’We are looking for an agency with quality strategic thinking that is

capable of incredibly efficient brand communications. The agency must

have a strong operation in our key markets.’



An appointment is expected to be announced before the end of the year

and Hines intends to have the brand on TV in the UK by 15 January.



This article was first published on campaignlive.co.uk

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