By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 10 December 1999 12:00AM
Ogilvy is understood to have appointed Richard Pinder, managing
director of Ogilvy & Mather, and Marcus Vinton, a creative director at
O&M, to run OgilvyInteractive in the UK.
OgilvyInteractive is a key revenue stream for the group in the US, and
Paul Simons, the group’s UK chairman, announced his intention to develop
the brand in the UK when he was hired in May.
Earlier this year Ogilvy bought NoHo Digital, the internet company, and
folded it in with OgilvyOne’s interactive business in the UK to launch
OgilvyInteractive. The company is looking for further acquisitions to
add bulk to the operation.
It is thought that Vinton and Pinder were considering launching an
interactive start-up before the job of running OgilvyInteractive was
handed to them.
They will work with Tim Carrigan, who founded Notto in 1994, and brought
the agency’s client base - including Virgin and Sony PlayStation - to
Pinder and Vinton have been working together on various interactive
projects, most recently the launch of the interactive TV package, Open,
and on an assignment for Van den Bergh Foods. The agency also runs IBM
on a global basis.
Pinder has been with Ogilvy since the beginning of 1997, when he quit
Grey Advertising, where he was client services director, to become
deputy managing director of O&M. He had been with Grey since 1986.
Vinton joined the agency in 1996 as an art director, having worked with
BBH for several years. He was one of the creatives behind the launch of
Campaign’s website, Campaignlive, which won a Cyber Lion in Cannes in
In the US, OgilvyInteractive is the only agency-affiliated interactive
outfit in the country’s top ten.
In 1999, its revenue was in the region of dollars 80 million. It employs
600 people worldwide and serves 40 countries.
This article was first published on campaignlive.co.uk