Vinton revises D&AD’s interactive awards categories
By GORDON MACMILLAN, campaignlive.co.uk, Friday, 10 December 1999 12:00AM
D&AD has revamped its interactive awards categories to reflect the growing importance of digital media and to encourage creative talent to extend their knowledge of interactive communications.
D&AD has revamped its interactive awards categories to reflect the
growing importance of digital media and to encourage creative talent to
extend their knowledge of interactive communications.
D&AD has increased the number of categories in interactive media from
two to six. To date D&AD has offered entrants a choice of only CD-Rom
and websites. By comparison, the Cannes International Advertising
Festival’s Cyber Lions last year had a total of 13 categories.
The new categories in interactive media are: consumer websites; business
to business websites; online advertising; online games; CD-Rom, DVD and
kiosks; and convergent media.
The revamp of the D&AD interactive categories was spearheaded by Marcus
Vinton, creative director and head of digital communication at Ogilvy &
Mather, who is a D&AD juror next year.
Vinton, who has judged numerous interactive awards, consulted with Larry
Barker, next year’s D&AD president and the executive creative director
of BMP DDB, about drafting the new sections. He also worked with his
fellow D&AD juror, Gary Lockton, chief executive of Deepend.
Vinton said: ’I realised when I was looking through last year’s book how
limiting the interactive section was. Most awards now have at least six
to eight tighter classifications of work, which focus on different
content areas, allowing real depth of category.’
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Optimisation Manager (RTB) Digital Gurus £25000 - £42000 per annum, London
- Senior Category Manager - Tesco Jarlett de Grouchy £55000 - £60000 per annum + Car Allowance + Benefits, Weybridge
- Marketing Manager, Wokingham, up to £45k Blue Skies Marketing Recruitment £40000 - £45000 per annum, Benefits: Great Benefits, Wokingham
- Account Manger - Marketing and Design Agency - Essex/Herts - £30k - NP072 Stonor £30k, West Essex
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- International Women's Day: "my gender is irrelevant" says Lisa Thomas
- Omnicom Media Group buys Mobile5
- BBH launches sport division with Lawrence Dallaglio
- IPA's 2014 Women of Tomorrow competition winners revealed
- HSBC launches Hong Kong Rugby Sevens push