Tempus combines UK new media into Outrider operation

By GORDON MACMILLAN, campaignlive.co.uk, Friday, 11 February 2000 12:00AM

The Tempus Group, parent of CIA Medianetwork, is launching a UK outpost of its digital media network, Outrider.

The Tempus Group, parent of CIA Medianetwork, is launching a UK

outpost of its digital media network, Outrider.



It will rebrand Tempus’s existing digital operation, MVi, as Outrider,

which will then forge closer links with the group’s other new-media

subsidiary, Good Technology.



As part of the announcement, Tempus has increased its minority 20 per

cent stake in Good Technology to a majority holding.



In the UK, Outrider will provide digital strategy and online media

consultancy for clients including Direct Line, Nationwide, DHL, CGU

Athletics, Odeon, Total Jobs and Ladbrokes bet.co.uk.



The network is already collaborating with CIA Medianetwork in North

America, Western Europe and in the Asia Pacific regions.



Good Technology, a new-media creative agency with clients including

Lloyds TSB, Audi and Whitbread, will continue to trade under its

existing name, but in future will work more closely with Outrider as

part of an integrated offer from MVi. Recently, the two collaborated on

the launch of Athleticsnet.com.



Robert Norman, the chief executive of Outrider, said: ’The formation of

Outrider UK is the first significant step towards aligning our digital

brands. The new organisation will help us develop the obvious

synergies.’



Norman added: ’Additionally, we will leverage relationships between our

UK digital team and our capabilities in the USA, Europe and Asia

Pacific.’



The alignment of Tempus’s digital operations in the UK mirrors recent

moves by other international communications groups, including Snyder

Communications, which formed Circle.com, and Interpublic, which formed

Zentropy Partners.



David Stubley, the managing director of Outrider UK, said: ’The

strategic internet marketing skills of Outrider UK, aligned with the

creative and digital solutions developed by Good Technology, creates a

total internet marketing offering for our clients.’



This article was first published on campaignlive.co.uk

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