Agency: Bartle Bogle Hegarty
By GORDON MACMILLAN, campaignlive.co.uk, Friday, 11 February 2000 12:00AM
The Tempus Group, parent of CIA Medianetwork, is launching a UK
outpost of its digital media network, Outrider.
It will rebrand Tempus’s existing digital operation, MVi, as Outrider,
which will then forge closer links with the group’s other new-media
subsidiary, Good Technology.
As part of the announcement, Tempus has increased its minority 20 per
cent stake in Good Technology to a majority holding.
In the UK, Outrider will provide digital strategy and online media
consultancy for clients including Direct Line, Nationwide, DHL, CGU
Athletics, Odeon, Total Jobs and Ladbrokes bet.co.uk.
The network is already collaborating with CIA Medianetwork in North
America, Western Europe and in the Asia Pacific regions.
Good Technology, a new-media creative agency with clients including
Lloyds TSB, Audi and Whitbread, will continue to trade under its
existing name, but in future will work more closely with Outrider as
part of an integrated offer from MVi. Recently, the two collaborated on
the launch of Athleticsnet.com.
Robert Norman, the chief executive of Outrider, said: ’The formation of
Outrider UK is the first significant step towards aligning our digital
brands. The new organisation will help us develop the obvious
Norman added: ’Additionally, we will leverage relationships between our
UK digital team and our capabilities in the USA, Europe and Asia
The alignment of Tempus’s digital operations in the UK mirrors recent
moves by other international communications groups, including Snyder
Communications, which formed Circle.com, and Interpublic, which formed
David Stubley, the managing director of Outrider UK, said: ’The
strategic internet marketing skills of Outrider UK, aligned with the
creative and digital solutions developed by Good Technology, creates a
total internet marketing offering for our clients.’
This article was first published on campaignlive.co.uk